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SCTE . ISBE
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COVID-19 WORKSHOP ADDED TO CABLE-TEC EXPO 2020 SCTE•ISBE is adding a Covid-19 workshop for Cable-Tec Expo 2020, due to take place later this year in Denver. “Lessons Learned” from the Covid-19 Pandemic workshop is intended to examine new strategies for managing workforces and maintaining operational performance amid shifts in usage, as well as how cable and new partners can foster cross- industry innovation to leverage new health and safety applications during public emergencies. The new workshop will be part of the Fall Technical Forum workshops, produced by SCTE•ISBE, CableLabs and NCTA for Cable-Tec Expo 2020, which is due to be held between 13 and 16 October in Denver, US. Tracks include: y y Critical components of a connected community for managing a public health crisis. y y How NOCs and customer-facing teams can collaborate more effectively. y y Maintaining a workforce’s focus on network performance during a crisis. y y How home and business connectivity is a lifeline during a crisis. y y Shifting capacity for an at-home population. y y The importance of creating business continuity plans, before the crises. SWITCH MEDIA PARTNERS WITH SPRINGSERVE TO ENABLE EFFECTIVE OTT MONETISATION Switch Media has integrated its server- side ad insertion (SSAI) technology with SpringServe, a US-based independent ad platform provider. SpringServe’s technology is purpose built for video and OTT to deliver value-added services to its OTT providers. This combined solution will help content owners to monetise their inventory more effectively, give them SWITCH MEDIA switch.tv
WORKSHOPS
Senior VP of engineering and CTO of SCTE•ISBE, Chris Bastian, said: “Cable’s support for connected technology partners during the current crisis provides a solid foundation on which to build a playbook of strategies and procedures for response to future emergencies. Lessons Learned from the Covid-19 Pandemic will focus our attention on implications of changing
y y Future pandemics with a 10G network. y y Implications for telehealth and telemedicine. y y Smart cities and future global health pandemics. y y IOT for patient tracking and patient management. y y IOT for capacity and asset tracking in hospitals. y y Connectivity and limiting disease transmission points. y y Supporting an ageing population with connected devices.
usage behaviours, ideas for remote operational protocols and the value of collaborative partnerships – all of which can lead to safer, more connected communities.”
more flexibility to add new data and features to drive targeting, and enable them to add additional platforms. Josh Cohen, SpringServe general manager, said: “It’s imperative ad technology companies collaborate to ensure a unified approach, assuring advertisers their ads are hitting the target. It is our objective to integrate all of the technology partners in the ecosystem, so that targeting and reporting are aligned automatically, without requiring engineering resources from the client.”
Luke Durham, CTO of Switch Media added: “We feel that it’s very important to find partners who share the same, or similar, views on how the market is evolving. By integrating AdEase with SpringServe’s platform, we’ve provided a comprehensive advertising monetisation solution. “Both of our companies are independent, agile and are more flexible than our larger competitors. Together we can help simplify the monetisation of video content.”
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