19 ADVERTISEMENT FEATURE AWS
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livestreaming, he studied existing solutions, identified gaps in functionality, and interviewed coaches, sport scientists and analysts to uncover their specific needs. The resulting solution, iSportsAnalysis, has been used in real- time matches since 2017. Taylor and his team have continued to refine the solution, adding an online messaging system, synchronised video and analysis, filtering options, playlist generation and more. Taylor migrated iSportsAnalysis into the AWS Cloud from a rented server. “Transferring to running Amazon EC2 instances was easy and super-fast,” he says. “I was ready to go in a few hours. We even moved our transcoding over to AWS Elemental MediaConvert. I also love that AWS tools give us the ability to regularly bring new features to our clients.”
set that is linked back to the processed asset. The way the technology pairs data with video makes it simpler for users to search and identify key moments that may provide insight as to how players and teams can improve their performances. The company aims to increase its use of AWS Media Services, with an eye to using Amazon CloudFront content delivery network (CDN) to allow coaches and players to stream game footage with analytics to any connected device, making it faster and easier to improve game strategy as well as individual performance. “What’s very nice for us is that performance analysis has becomes a buzzword,” says Taylor. “More and more people are investigating it and are recognising that it’s more affordable now, because of iSportsAnalysis.” “Our company has various teams in America. We’ve got another team that will eventually manage Holland, Germany, Belgium and Scandinavia. Our model now is to scale out. Moving over to AWS, with all of the elasticity and availability, and to have everything under one roof, was a
iSportsAnalysis also migrated from a MySQL database service, hosted on Amazon EC2, to using Amazon Aurora. “The transition was incredibly smooth and the backup functionality, failure detection and scalability has proved invaluable, let alone the time savings,” Taylor adds. AFFORDABLE ANALYSIS iSportsAnalysis clients – whether coaches, players, or other sports professionals – can now log into an online dashboard to get a customised view of their video footage and associated data. They can easily upload new videos, which are stored in an S3 bucket. From there, content is transcoded to a unified video file format and specified resolution using AWS Elemental MediaConvert. Users can then tag or code the video and generate an in-depth data
FOR AS MANY COACHES THAT EXIST IN THE WORLD THERE PROBABLY ARE THAT MANY DIFFERENT WAYS OF TAGGING
no-brainer. We’ve never looked back.”
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