18 ADVERTISEMENT FEATURE AWS
KEEP YOUR EYE iSportsAnalysis has moved to AWS cloud services to make tagging and analysis of sports easy for everyone, from school teams to pro
BLOCK ATTEMPT
ports organisations, coaches and players are welcoming a host of tools to more effectively evaluate and improve player and team performance. Leading sports performance software provider, iSportsAnalysis, addresses some of the most pressing analytics challenges that sports clubs face today. The iSportsAnalysis service creates a synchronised set of XML data, along with a video asset to provide sports organisations with a robust game analysis toolset. iSportsAnalysis started as a video streaming platform, providing online sports performance analysis serving private schools, colleges and universities. Recognising there was a need for these clients to be able to analyse games at scale cheaply, it developed a toolset that is now being used worldwide. Coaches or analysts go through a process of tagging video from a match, which can then generate a report about that team’s or an individual’s performance. To tag a match, a coach or player watches
a stream of the match footage and, via buttons in a ‘code window’, marks significant events throughout the match – penalties, points scored, etc. “And that can get very, very detailed, down to positions on pitch, to attempts on goal, home possessions, away possessions. The list just goes on,” notes Anadi Taylor, iSportsAnalysis CEO. “For as many coaches that exist in the world there probably are that many different ways of tagging.” Taylor emphasises that the toolset can be customised and adapted for any type of sport. “We do rugby, football, hockey, netball, basketball, arena soccer, the list just goes on and on,” he says. “Coaches can sign in, upload a video of any sport, create as many code windows as they want, and then code or tag their matches. “And they can can also have their players - or students if it’s a school or university – sign in and use those same code windows to tag the match.”
CLOUD SPORTS Recently, iSportsAnalysis moved its solution from on-premises to the cloud with Amazon Elastic Compute Cloud (Amazon EC2), electing to also use AWS Media Services for video transcoding and Amazon Simple Storage Service (S3) for greater efficiency and elasticity. With a background in corporate streaming, iSportsAnalysis quickly garnered interest from sports organisations looking to analyse performance during games and matches. As analytics fever caught on in sports, more of the company’s clients began asking for a way to combine live footage with analysis. Working closely with universities and sports clubs, the company developed a tool to tag possessions and other stats called ‘Sports Performance Analysis’, which was designed to integrate with third-party analysis tools. Taylor then began to envision a more cost-effective solution to meet the increasing demand. Drawing on his background in programming and
ANADI TAYLOR “Moving over to AWS was a no-brainer. We’ve never looked back”
feedzinesocial feedzinesocial feedmagazine.tv
Powered by FlippingBook