FEED: In what areas could blockchain benefit the media industry?
TRACIE MITCHELL: In rights management, definitely. It will enable production houses and content owners to have more say in the supply chain of their own media. It will also mean content owners see their global media transactions, tracking every single play and interaction. For example, if a UK show is sold to aTV station in Europe, a copy of that media and its metadata is created in the European playout facility for distribution.
The UK company can’t see the data of how many times that show is being played on the European station.They have to rely on that European station delivering a reconciliation report, saying the show has been played 20 times, or had six million viewers. All of that can instead be on one network – and the UK company could see how many viewers were on that European channel, immediately.
TRACIE MITCHELL: There is a sophisticated distribution network, Eluv.io, that has built the decentralised streaming media piece. I’m building applications connected to the network, allowing broadcasters and production companies to securely onboard. Eluv.io has been aptly named the ‘Content Fabric’.When applications start being deployed and connected to it, you’ll end up with the major studios andTV companies all on the same network. It’s already happening with major players, like MGM. If they want to sell rights or content to one another, they’ll be able to transact and set permission on media, allowing content from one company to be played via another company’s service. It really is as big as that.The Content Fabric is a global streaming service that no longer requires the tech stack of a CDN to manage media. I’m building onboarding tools. Either you need to have some blockchain or cryptography knowledge to build your own service on top of the Fabric, or you come to us at Greenfish and create an account.We do all the hard work to allow content owners to ingest their media and begin to transact with others on the network. FEED: Is there a standard network yet that all that data could be shared on?
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