FEED Summer 2021 Newsletter

FEED: How did you become interested in blockchain technology?

TRACIE MITCHELL: TV station projects became a bit cookie-cutter – it didn’t fulfil me. About seven years ago, I started looking for something different. Bitcoin was gaining traction and blockchain was getting interesting. I bought a few bitcoins and started researching the blockchain technology powering it. I thought this could solve some air gaps broadcasters have around reconciliation. In broadcast, you play out a schedule of files via an automation system, but still have to send an as-run log back to the traffic system. A reconciliation then needs to be made before you can charge for, say, advertising. But it’s still paperwork-based. There’s an Excel sheet that says if you’ve got rights to a movie. For billing, reconciliation, rights and final payments, with multiple people involved, it’s still a manual exercise. All these manual financial transactions are open to mistakes.

“BLOCKCHAIN CAN BE PRIVATE OR PUBLIC – ANDYOU CAN’T CHANGE TRANSACTIONS ON IT” Blockchain can help. It’s a shared network that can be private or public, and you can’t change transactions on it.You could use this to drive the supply chain. And I want to build things that can assist the industry in adopting it. Greenfish is a software development company working on building applications based on blockchain networking principles.

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