FEED Summer 2021 Newsletter

TRACIE MITCHELL: I’m a software solutions architect now, but have been in broadcast tech and ops for 25-plus years. I started as a support engineer for an automation company, the first broadcast automation system that had come out, and ended up doing channel media asset management and playout automation for big broadcasters. For the first three years of my career, I went around the world to the United States, Australia and Europe, implementing this software solution, in order to transfer people from tape to file-based systems. I then went freelance and have been building large-scale solutions, for the likes of Sky News, Al Jazeera, Disney,TimeWarner andTwofour54. I design the whole system from an operating model point of view. How do you get content in? How do you manage storage with the asset management system? How do you schedule for playout and what are the traffic management rights and rules?The whole supply chain, the wholeTV station. Afterwards, I did a piece of work for Sony Professional Services, providing the technical requirements to develop their Media Backbone Conductor – I gave them 120 interlinked workflows. I then had the bug for software development. FEED: You’ve seen a lot of changes in your broadcast career. Can you tell us about your journey, which has led to working at the cutting edge of blockchain technology?

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