FEED Summer 2021 Newsletter

IT STRUCKME AS COMPLETELY INSANE THEY REQUIRED ALL OF THIS FORWHAT WAS ESSENTIALLY TAKING IN A VIDEO SIGNAL AND ADDING GRAPHICS OVERLAYS

BOWLED OVER Chapter 3 used Singular.Live to create a live graphics package for NZ women’s cricket matches

day-to-day operations. The news channel used the digital overlay platform to recreate the Sky look and feel across all graphics in just a couple of days. This ability to deploy swift, flexible solutions that can be used remotely – and cut down on hardware – is something that Hubert Oehm, founder of both Singular and Vizrt, has been thinking about for the good part of a decade. In a recent blog post, Oehm recalled that the idea for the Singular platform originated while he was working on a job in a huge control room in Doha five years ago. “There were millions of dollars of hardware stacked up in rows and rows as far as you could see. It struck me as completely insane they required all of this for what was essentially taking in a video signal, adding graphic overlays and outputting the final video.“ Mike Ward, Singular ’s marketing head, makes it clear that the company is not positioning itself to replace dedicated hardware systems primarily designed for linear broadcasts. And Singular

and desktops. The app was developed to reduce the roles of scoring and operating (usually requiring two or more people) down to a single operator. While Rose isn’t about to ditch his hardware, he maintains that Singular is worth trying, especially for smaller-scale productions, or streams running daily with easy applications that just require the graphics to look good. “Not having to worry about software downloading is very nice,” he says. “You can literally just log on and start designing.” POP-UP PICS Larger broadcasters exploring Singular ’s capabilities include Sky News, which recently used the platform to help create a YouTube channel dedicated to the George Floyd murder trial. Sky wanted to replicate the style and quality of its branding, without having to tie up valuable gallery resources for a month, which could impact on the

@feedzinesocial

Powered by