65 HAPPENING Nordic TV Summit
IT’S SUCHANOPENAND INFORMAL EVENT THAT PEOPLE AREWILLING TO SHARE RELEVANT DATA AND INFORMATION THAT THEYMIGHTNOT SHARE INPUBLIC
SCANDI STYLE The Nordic TV Summit puts networking and socialising on an equal footing with attendance at lectures by an impressively broad range of speakers
events now in the OTT space, the Nordic TV Summit is special. “We try to get really good speakers so that everybody can learn something they can take home and use in their own company, but it’s also about networking, and that networking part is the special part of the event.” This year’s event also features “fireside chats” around the theme of platforms. These interview-style discussions feature two representatives from TV technology companies engaged in face-to-face conversation in front of the attendees. The speaker line-up is intentionally broad, too, with a mix of content owners and technology experts, and an emphasis on knowledge-sharing. Speakers and panellists are encouraged to openly share
their insights and data, as Martijn is keen to explain. “There are no sales pitches. It’s an event that presents information generally not publicly available. It’s such an open and informal event that people are willing to share relevant data and information that they might not share in public.” 24i tries to make everything around the event conducive to relaxed conversation. The presentations invite questions and interaction from the attendees, and the Grill Academy location promises good food – in fact, the event stops at midday for a sit-down barbecue networking lunch. The day continues with a boat tour of the canals of Copenhagen with drinks and more networking with speakers and attendees. The day concludes with another
relaxed sit-down meal and a drinks, and even a DJ. The attendance isn’t limited to Scandinavia. Participants come from as far as the US and Australia as well as around Europe. There is a good mix of delegate expertise, too, with attendees coming from marketing, technology and suppliers. “You see people meet each other from different countries with the same responsibilities, but also from different departments or industries that give them other insights. We’re seeing participants coming for multiple years. People see that there is a lot of value in the event and they see it as one of their primary events to go to. And then people start to see each other every year and know each other, and it starts to form a community.”
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