44 THE LIVE LIFE Trickbox
Words by Neal Romanek
London-based production company Trickbox TV is ramping up for a new era of live streaming with singalongs and dino shoots
rickbox TV started in 2010 as yet another broadcast services company providing gear and personnel for studio and location
multi-camera productions. With the explosion of video content outside the broadcast sphere, Trickbox has expanded to take in corporate productions, festivals, and events – and live-streaming services for all of these. “When we began, we were servicing a lot of corporate clients,” says Liam Laminman, Trickbox TV MD. “Everything we were producing was for online video, although it may not have been live. As live streaming has become more and more commonplace and user friendly, and the technology has improved, we’ve begun to offer more services to go with that.” Trickbox now offers four principal services – studio hire and facilities, equipment hire, systems integration and outside broadcast. It’s the outside broadcast element which is undergoing dynamic changes. Incorporating live streaming and webcasting, both inside and outside the studio, the company’s OB services have only grown over the last couple years. The company continues to reach out to more corporate clients who are looking for broadcast facilities and results, but for their online audiences. “We don’t really distinguish between whether it’s a broadcast client or a corporate client in terms of what we offer,” says Laminman. “We essentially offer the same thing – even down to pricing. There may be slightly different requirements that each type of client has, but we give them the same options.”
SOCIAL STREAMING HAS DEFINITELY INCREASED. THE LAST COUPLE OF YEARS THAT HAS GONE ABSOLUTELY CRAZY
SAILING AWAY Trickbox had captured and edited footage of this T.rex on the Thames by 7am, ready for streaming to London’s commuters.
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