Photography News 96 - Newsletter

Buyers’ guide

Buyers’ guide

The power of printing Give your photography the pendulum has swung too far the other way. The latest cameras can shoot at ten, 20 or even 30fps, so you’re

and frame your prints for your wall, or go for an art presentation, or display them as a coffee table book. The options are myriad, so all tastes, budgets and needs can be satisfied. In this buyers’ guide, we highlight a selection of products and services to get you thinking about what options there are. Perhaps, even, this will inspire you to get into print.

There’s nothing like having a physical print in your hands, whether you make it yourself in the comfort of your home, or send if off to your favourite printing service – and there are so many options, including those mentioned in this feature. It just completes the photographic journey. Plus, you can take it even further and add a window mount

It used to be that most of the photographs we took ended up as prints... those days have long gone. Anyway, with the technology at our disposal and the sheer volume of photographs being shot every single day, that wouldn’t be sustainable. So, most of our pictures now sit on hard drives, on smart devices and in the cloud – and that’s great. But perhaps

clearly not going to print up every frame. However, that perfect shot – the one that justifies the cost of the kit, the long trips or the hours sitting in a cold hide with numb fingers – surely deserves to be appreciated as a lovely big print.

some pep and get images into print

LongridgeMount Cutting Systems longridge.co.uk

Whitewall whitewall.com

Getting a decent print is a big step in the creative process, but you’re not done yet. You need to finish it off properly with a precision-cut mount. Longridge offers three mount cutting systems – Autograph, Signature and Maxi – to accommodate different needs and budget. The Autograph system is the entry-level offering, with great versatility at cost-effective prices – perfect for the enthusiast photographer. The Autograph Midi costs £290, with a maximum window cut of 52cm, and is 62cm overall. If you need bigger window mounts, the Autograph Plus can cut apertures up to 76.5cm, with an overall cut of 86.5cm. With the same cutting size limits of the Signature range, the Midi costs £435 and the Plus £480. In this system, a calibrated parallelogram feature helps deliver great accuracy and makes repeating projects a simple process.

Whitewall is a multi-award-winning photo lab, scooping several TIPA World Awards in recent years. Its product range is prodigious. If you go to the website and click on the photo prints button, you’ll see seven services available – including amazing UHD, where the results show incredible clarity, colour saturation and sharpness. Take advantage of sizes up to 240x122cm. Explore Whitewall’s services further, and you’ll see all manner of wonderful presentation options. If you want to make your best shots eye-catching centrepieces around your house, here’s the place to be. You could go for gallery-standard metal prints, where the photo print is on aluminium dibond backing, for a really contemporary look. Alternatively, as an equally modern choice, check out the acrylic options. These include having a photo print under acrylic glass, a service that gives an amazing look.

If you are unsure of what to go for, Whitewall offers free online consultations. So, whether you need technical advice, help with material or finishes or just want to talk aesthetics, this is a great option.

Top of the range is its the Maxi line, with a maximum window cut of 112cm. Whichever option you go for, you can be assured of excellent build quality and accurate cuts, with minimal fuss and effort.

Issue 96 | Photography News 41

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