Fujifilm
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The proof is in the printing
Claim three free prints with Fujifilm
AS WE SPEND more time in the digital realm, there is less focus on the printing aspect of the photo journey. Yet, as the adage goes, an image is not a photograph until it is printed. So, surely the best way to show off your work is to move it from a digital file and turn it into a quality print on photographic paper? To help photographers enhance their offering with photographic printing, Fujifilm has teamed up with nine of its Professional Lab Partners, and three FUJIFILM X-Photographer professionals, to launch Print to Prove It. UK photographers can now approach their local expert Pro Lab and order three free prints of their favourite work on FUJIFILM professional photographic paper. Why take part? If a photographer’s skill is proven in their work, then a digital file on a screen isn’t showing the full potential of an image taken on a camera. For showcasing the best compositions, having photos printed by a Pro Lab can bring work to life for exhibiting – and showing to prospective clients. After consultations with a Pro Lab, photographers can explore how to get the best out of images when printing. Pro Labs work with professionals
“Print to Prove It is a chance to ‘try before you buy’ and see the power of high-quality paper for yourself ”
to determine which paper is best for their unique style, and calibrate computer screens and equipment so colour is printed correctly. This expertise is invaluable, as it helps create a partnership that enables professionals to deliver consistently high-quality pieces and establish stronger brand identity. It also allows you to add a printing service to your business, or even open a small e-commerce offering through platforms such as Etsy. Claim your three free prints The Print to Prove It offer is your chance to ‘try before you buy’ and truly see the power of printing on high-quality paper for yourself. Get in touch with your local participating Pro Lab using the Lab Locator on the dedicated web page, and prove that printing on professional photographic paper produces amazing results. Participants have a choice of lustre or gloss FUJIFILM professional photographic paper, and can bring to life three favourite compositions in print for free from a participating Professional Lab. To sign up, scan the QR code and go to the Print to Prove It page, or visit fujifilmprinttoproveit.com.
REACH YOUR POTENTIAL Print on lustre or gloss professional photo paper, and see the difference it makes to your images
Issue 98 | Photography News 5
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