FEED Autumn 2022 Web


Supporting gender diversity within

the media industry

“Our products are built to last, to avoid unnecessary waste. We’re working to make cameras more compact – the Venice 2 is 40% smaller than its predecessor”

by technology. If we’re careless, that can be catastrophic. But if we take responsibility, that can have hugely beneficial effects. Every single future-minded action a business takes now is a seed planted which could yield huge results later. The UN’s 17 Sustainable Development Goals (SDGs) are a call to action for all countries to work towards the improvement of human rights, prosperity, health, technology and the environment. The SDGs allow organisations and institutions to get a steer on the most vital areas that need to be addressed, without having to create an agenda from scratch. Sony has used the UN SDGs as a guide when developing a broad sustainability agenda. Restoring the environment is a priority, but Sony initiatives also span

social causes, diversity and inclusion, and accessibility issues. Sustainability isn’t about giving something up; it’s about creating something better. When a global company can put certain principles into practical action, the possible benefits are huge. “With sustainability, we’re often talking about the environment and carbon footprint – but it’s wider than that,” explains Barbara Rosseel, strategic marketing lead at Sony Imaging Products & Solutions. THE ROAD TO ZERO In December last year, Ethisphere recognised Sony as one of the ‘World’s Most Ethical Companies’ for the fourth consecutive year. Ethisphere evaluates organisations across five categories – governance, leadership

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