How a small team helped the president of Ukraine deliver a new message of hope to the world – in a first for the history of tech
entrepreneur and CEO of Garden Studios – on behalf of Founders Forum. This global community of businesses was planning its annual flagship event for 16 June, Founders Forum London, and had an idea to invite a very special guest speaker: president of Ukraine, Volodymyr Zelensky. But organisers dreamed of more than a Zoom call, they wanted him in person – via hologram.
artin Williams launched Talesmith – after a career in top-quality,
high-tech documentaries – with the mission of creating content he enjoyed making, particularly if it was challenging to visualise. In the spring, he got a call that fit the spec perfectly. Working on tech-heavy documentaries, with the likes of Atlantic Productions, Williams got a taste for media innovation. Projects like The Green Planet AR Experience, which brought Sir David Attenborough to life for audiences in full, interactive augmented reality, revealed the power of volumetric capture. “It was great fun doing it, but still quite slow,” says Williams. “For every 30-second scan, you’d have to go have a cup of coffee and wait for ten minutes while the computers dealt with all the data.” In May of this year, Williams got a call from Thomas Hoegh – tech
ADDRESS Zelensky is an avid supporter of tech futures for Ukraine
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