What’s New… It’s all instax™ this issue, with a successor to the popular instax mini 12™, fresh instax™ mini film and exciting news for instax UP!™ app users…
instax™
FIVE THINGS WE LOVE ABOUT THE instax mini 13™
A playful update to a much-loved instant camera, the instax mini 13™ introduces a fresh design and a host of features to boost self-expression
Bringing a fresh burst of energy to instant photography, the instax mini 13™ builds on the much-loved instax mini 12™ with a playful new look and a load of fresh features. Designed to encourage creativity and self-expression, it’s a camera that makes analogue image making more accessible than ever. New features include the built- in self-timer and camera angle adjustment accessory, alongside “IT CONTINUES THE MISSION OF INSPIRING A NEW GENERATION TO DISCOVER AND EXPLORE INSTANT PHOTOGRAPHY”
automatic exposure, flash control and the enhanced Close- Up mode with parallax correction. With these, it’s simple to create beautifully balanced images in a wide range of scenarios. The instax mini 13™ is designed to support each and every creative idea, whether you’re experimenting with composition or creating hands-free group photos. The camera is available now and comes in five vibrant colours. It continues the instax™ mission of inspiring a new generation to discover and explore the endless fun of instant photography.
With a soft, sculpted body, subtle metallic
highlights and five available colours, the instax mini 13™ is ready to match your own unique aesthetic
08 FUJIFILM Focus Magazine
July/August 2026
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