56 CLOUD FOCUS Future Building
TANYA LAIRD: I’d like to see us move away from screens, and I believe the fascination with immersive tech is nudging us there slowly. AR is the current fascination and thanks to 3D photos and more AR and AI enabled experiences and advertising I think we’ll begin to want to move on from keyboard input to gesture and voice control. The lack of confidence in data and privacy is cycling down with each generation of users so we should begin to see more of a shift to voice control and always on AI. At the moment there’s a limitation on the expectation of what AI, AR, voice control or gesture could add to our lives and productivity, but I expect within the next few years we’ll progress beyond checking the time and setting reminders to a deeper relationship with technology. NEIL MAYCOCK: As I travel a lot, I’d like solutions that solve geo-locking from a consumer perspective. DAVID SCHLEIFER: I expect to still be supporting two methods of consumption. One focused on shared viewing and social experiences, and another more personal viewing experience. Key for me will be to truly access all of the content I have regardless of platform, device, or my location. FEED: WHAT WILL THE WORLD LOOK LIKE IN 2030?
IT WOULD BE GOOD TO SEE SOCIAL RESPONSIBILITY TAKE PRECEDENT OVER POLITICAL AGENDAS
JAMES DEAN: Content will be pretty much crowdfunded one way or another. Talent will be discovered in ways unheard of in the industry today and new genres will be formed around communities of passion, belief and competition. Choice will be unprecedented, while easy discovery of new ideas, formats and interactivity will be available to everyone. CHANCEY FLEET: Beyond creating a more inclusive digital ecosystem, designs that adapt to varying sensory priorities and different ways of moving and knowing will be more meaningful and adaptable to the preferences of all users. Some of the most important tools in our daily lives were first developed as solutions to sensory differences. The first typewriter was invented in 1908 to support a blind person's writing. The design decisions taken now to make a virtual space hospitable to people with disabilities are bound to bloom into universally relevant tools and conventions in the decades to come.
HARRY GRINLING: I'm hoping AI will have augmented our ability to create content, that connectivity issues have all but disappeared, and that we are working to one uniform industry language. TANYA LAIRD: The integration of meaningful technology is what I’d hope to see by 2030, utilising technology that feels a lot more seamless than where we’re at right now. It could be in the form of skin as a UI (think next generation electronic tattoos) or bone conduction technology becoming the standard in eye ware (sunglasses, prescription glasses etc with arms that integrate bone conduction technology) or smart pills that integrate wellbeing and healthcare data alongside external data devices. I would also expect by 2030 that our general relationship to data and privacy will be somewhat different and less about containing or protecting our data to becoming part of a broader exchange economy where the individual understands the value of their data. NEIL MAYCOCK: Different! There will have been tremendous consolidation of media companies and media tech companies. I wonder if we’ll look back at how immature the online video market was, in the same way we look back at the start-ups of the 2000 internet bubble but are no longer around. DAVID SCHLEIFER: I remain hopeful that as we become more experienced in using technology, we will be better at using it – leading to major technological breakthroughs and improvements in our everyday lives. Technology has advanced so rapidly in a short period of time that we are seeing a lot of confusion and misuse of tools that could be bettering us all.
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