53 CLOUD FOCUS Future Building
inequity of undescribed and captionless content still exists. DAVID SCHLEIFER: IP, the cloud, 4K/ UHD, multi-platform content delivery, automated workflow, and remote production all trended strong in 2018. We are seeing them move up from technology being discussed to becoming trials and implementations being deployed. FEED: WHAT WILL BE THE BIG TECH DEVELOPMENTS IN 2019? JAMES DEAN: Personalisation and customised content delivery is where we see the future. There is still huge space for the curation of content that is still to be developed. HARRY GRINLING: There will be a shift in thinking back to the high-level goals of an organisation. The “what, why and how” will need to be consistently revisited to make sure everyone is aligned and that technology investments match the end goal. I think the push by AWS and Azure into the remote production world will change the conversation about who, what and where a piece of content is produced. We could even see AR being used to enhance remote production. DAVID SCHLEIFER: 2018 showed early signs that artificial intelligence will be in
THERE WILL BE A SHIFT IN THINKING BACK TO THE HIGH-LEVEL GOALS OF AN ORGANISATION
high demand and that broadcasters are looking for AI to be integrated into a range of media-centric workflows. FEED: WHAT NEW TOOL DO YOU WISH SOMEONE WOULD INVENT THAT WOULD IMPROVE YOUR WORK? JAMES DEAN: We’re still looking for a highly dynamic scripting tool, a professional version of Just Macros, although the TinkerList guys seem to be making good progress. Our direction in production revolves around a creative workflow rather than a technical one, which we firmly believe is one of the most exciting areas of technical development – simply the ability to do more things! HARRY GRINLING: Either a time machine, some kind of Doctor Octopus eight-arm tool, or a teleportation device. Failing that, a true uniform language for the integration of systems!
notable experiments like Microsoft's Canetroller (a prototype that simulates exploring by cane in virtual space), designs that aid the virtual perspective of someone with an impaired sense are rare. We have fought to make physical spaces where we live, work, travel, and learn explorable for people with disabilities. Virtual space should be no different. industry continues to manage change of technology and commercial models, it is really difficult to get good data to inform business decisions. The organisations we work with do a good job of consolidation and reporting on what is available and measurable, but they are the first to admit that this is far from perfect. DAVID SCHLEIFER: We could use faster ways to reach consensus on standards so that we could focus only on work that would yield long-term benefits. FEED: IF MONEY WERE NO OBJECT, WHAT KIND OF MEDIA PROJECT OR SERVICE WOULD YOU CREATE? NEIL MAYCOCK: Better market research. As the content and media
CHANCEY FLEET: Outside of a few
JAMES DEAN: A hyper-personalised, multi-device delivery platform.
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