52 CLOUD FOCUS Future Building
FEED: WHAT DID YOU LEARN IN 2018?
has requirements that need real-time, high- resolution and quick-turnaround solutions. FEED: WHAT WERE THIS YEAR’S MOST IMPORTANT MEDIA TECH TRENDS? JAMES DEAN: The IP workflow is becoming very apparent, our production galleries are being filled with more PC- based software solutions. We’re excited about progression towards IP which helps us regarding scalability and versatility, and give us the ability to do more things with less glue and complexity. NEIL MAYCOCK: Open standards-based IP successfully deployed at scale was an important inflection point – we’ve clearly moved past ‘bleeding’ edge and are moving into mass adoption. CHANCEY FLEET: Video description – an audio track that narrates visual elements during breaks in dialogue – and closed captioning are more widely available than ever. Hulu joined Netflix and Amazon Prime Video in committing to video describe for its original shows. This victory for blind and deaf people, and the many more who have impaired vision or hearing, is worth celebrating. But, even as immersive, interactive virtual and augmented reality experiences are gaining traction among gamers, educators, employers and news outlets, the old
THIS MONTH’S FEED ROUND TABLE GUESTS ARE:
JAMES DEAN: This year signified another big step for collaboration between traditional broadcast and esports production workflows. We’re also witnessing a renewed interest in esports content from traditional broadcasters. HARRY GRINLING: 2018 was the year when AI truly hit the M&E industry in a big way! Now, whether this is genuine AI is very debatable (it isn't), but at least we are having the conversation. For me personally, I have realised that you need to take time when looking at these technologies. If you jump straight in there without a data strategy you can have a terrible experience of the technology, create a huge amount of data with no practical use, and have spent a lot of money with no business benefit. NEIL MAYCOCK: As part of Grass Valley and Belden, I’ve been through the most thorough market analysis and strategic planning process of my career. In 2018 I have gained new levels of insight into the market dynamics faced by our customers, potential customers and other technology providers. DAVID SCHLEIFER: It became very clear to us this year that the cloud is simple when you consider it by itself, but broadcast still
JAMESDEAN,ESLUK Founder and Managing Director of the ESL UK.
CHANCEYFLEET,DATA&SOCIETY Chancey Fleet is a Brooklyn-based accessibility advocate, and a fellow at Data & Society.
HARRYGRINLING,SUPPORTPARTNERS Harry Grinling is CEO of Support Partners.
TANYALAIRD,DIGITALJAM CEO and Founder of digital entertainment consultancy Digital Jam.
NEILMAYCOCK,GRASSVALLEY VP of Global Marketing for Grass Valley.
DAVIDSCHLEIFER,PRIMESTREAM COO of asset management and automation company Primestream.
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