19 ADVERTISEMENT FEATURE AWS
Online yoga destination Glo uses AWS to distribute its classes worldwide POSE WHENWE WANT TO ADD ON TO OUR SERVICE, WE CAN EASILY MAKE CHANGES. WE DON’T HAVE TO REBUILD THEWORKFLOWFROMSCRATCH
customers, Amazon Route 53, a scalable Domain Name System (DNS) service, performs geospatial lookup to identify the regions from which members are trying to access content. This allows Glo to provide a better localised server by storing content in regionally relevant S3 buckets. “Having AWS power our video workflow has helped us dramatically streamline and operationalise costs,” adds Jeff Neil, Glo director of engineering. “By using reserved transcoding slots, we can scale to accommodate large volumes of content. Looking at a per-minute cost analysis, it’s much more cost efficient for us to use AWS Elemental MediaConvert versus other tier-based solutions, which tend to result in unnecessary overage charges.” AWS Elemental MediaConvert incorporates quality-defined variable bit rate (QVBR) encoding – another draw for Glo. Since most of the studio’s classes are also made available for offline viewing, the company saw an advantage in using QVBR for video processing.
streaming devices. It fully expects AWS tools to play a big role in accommodating these demands, contributing towards making the Glo video workflow even more intelligent. “AWS Elemental MediaConvert and the AWS platform have given us greater flexibility and building blocks for future opportunities. When we want to add on to our service, we can easily
“When you’re accessing a piece of content and don’t have a great internet connection, great deliverability is a must. QVBR helps us dramatically reduce the payload size of offline content to mobile apps. We can easily shrink the file sizes so that when users are streaming the classes, they’re getting a consistent, high-quality viewing experience without using any unnecessary bandwidth,” explains Neil. As Glo’s business grows, the company aims to augment its offering with new capabilities, from livestreaming and captioning to support for popular
make changes, so we don’t have to rebuild the entire workflow from scratch,” concludes Orellana.
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