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processing over time, the company initially considered outsourcing its video encoding needs. Ultimately, Glo decided to overhaul its entire video production pipeline. The studio reached out to AWS premier consulting partner and managed service provider, Onica, which introduced the Glo team to the suite of AWS Elemental media services. Glo leaned heavily on cloud services from AWS to streamline its content production processes and support its growing video library. “We looked at all of the options on the table, but ultimately decided that the project provided the perfect opportunity to retool our entire infrastructure, and AWS played a huge role in that,” says Nery Orellana, Glo’s cloud architect. “There’s no way we could have programmatically re-encoded our library in such a quick time frame without AWS Elemental Media Services.” To retrofit existing video assets with new bumpers and branding, Glo crafted a workflow in which the team spliced service can function independently or as part of AWS Elemental Media Services’ family of cloud services. In order for Glo to more intelligently service geographically dispersed THAN RE content into an L cut (where the audio from one scene continues playing over the next), edited out the old bumper and spliced in the new branding using a custom-built framework. The process makes it easy to dynamically re-encode content as further changes are required. The video encoding and distribution workflow then began with content residing in Amazon Simple Storage Service (Amazon S3). Once content was located to Amazon S3, it ran through an AWS Step Functions serverless orchestration service for approval and was transcoded using AWS Elemental MediaConvert, a file-based video transcoding service with broadcast- grade features, which allows Glo to easily and reliably transcode on-demand content for multiscreen delivery at scale. The
lo is a subscription-based yoga studio in Santa Monica, California and offers an online video library of more than 5000
classes. Topics include yoga, meditation and pilates, and the courses are taught by renowned instructors from around the world. The online library is accessible for streaming, downloading and viewing from the Glo website and via iOS or Android apps from £14 ($18) per month. The studio’s on-demand video assets range from individual classes to full four-week programmes and require scaling video processing from tens to hundreds of hours of content a month. Ahead of a recent corporate rebrand, Glo recognised the need to re-encode and re-edit each of its video courses to bring all on-demand content currently with the brand up to date. Every video in the Glo library now includes newly branded, four-to-six second opening bumpers. Given the scope and size of the Glo video archive and the need to scale video
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