17 STREAMPUNK TOOLS TubeBuddy
In some instances, TubeBuddy can replace more expensive software. “One of our most popular features is the thumbnail generator,” says Starkovich. “It gives the ability to design a professional-looking thumbnail directly in YouTube’s website. There’s no need for things like Photoshop. “But my favourite feature is the bulk processing tool, because it lets you update hundreds or thousands of videos at once. Without it, you would have to do that manually, one by one, even for something simple like updating a tag.”
There is a need for a TubeBuddy across other social platforms, even more so with the influencer boom, but it’s not in the company’s roadmap to branch out. “People have asked us, but I think that we will always have YouTube at the core of what we do. I don’t see us venturing into other platforms. We do, however, integrate with social media and help creators share their YouTube content outside of the platform,” Starkovich explains. TubeBuddy’s future plans lie in the hands of the YouTuber, and what quirky
and ever-evolving things they want to see next. “Almost everything we build is based on feedback from our customers, whether it’s given on the community forum we have on our website or found from looking at YouTube-specific forums. “We’re also always adapting to any changes that YouTube makes on its platform, because every time YouTube decides to make an update, it has the potential to break our features,” Starkovich adds. “When YouTube comes up with something new, we also work to integrate with those new features.” Additionally, the company has a mobile app it is expanding to multiple platforms for use outside of the browser extension. But is TubeBuddy future-proof? Starkovich doesn’t believe it is under threat from YouTube creating its own marketing tools. “YouTube could build what we’re building, but it’s not in their interest to. Sometimes, it will add features that we’ve created and will replace what we did with their own, but we keep looking ahead and move on to the next thing,” he concludes.
YOUTUBERS WERE ASKING YOUTUBE TO BUILD CERTAIN FEATURES, BUT YOUTUBEWASN’T FOLLOWING THROUGHWITH THOSE REQUESTS, SO THAT’SWHEREWE CAME IN
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