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FEATURE WORLD MEGATRENDS
RAPID URBANISATION
8.6 billion world population in 2030
70% of the world’s population will live in cities by 2050
41 megacities by 2030
Cities drive growth: by 2025 the Tianjin GDP will equal Sweden’s
CHANGING DEMOGRAPHICS
1.4 billion people will be over 60 by 2030
>30% of the workforce will be over 55 by 2030
2.6 billion Generation 2 global population
$15 trillion buying power of ‘silver spenders’ in 2020
75% of S&P 500 companies will be removed from the index by 2027
HYPER GLOBALISATION
143,000 Internet businesses launch in emerging markets each year
46% of the Fortune 500 will be headquartered in emerging markets by 2025
6.4 billion mobile phone users in 2030 (75% of global population)
ACCELERATED INNOVATION
1 billion times more powerful cell phones in 30 years
66x faster wireless speeds by 2020
20.4 billion connected devices by 2020
50x more information generated globally by 2020
RAPID URBANISATION You may think these mega trends won’t effect you but you’re wrong. Shane explains the irrevocable future as HP sees it: “Soon there will be about 8.6 billion people on the planet. In the very near future 70% of those people will live in cities. So the cities are getting bigger, in 1991 there were ten megacities (megacities are cities of 10 million or more people). By 2040 there will be 41 megacities. You’ll find themmostly in Asia, China, India and South America. As the cities get bigger and more dense, how we work and we entertain and how we live will fundamentally change.
“When 70% of people live in these cities everything about what we do, how we consume film, the entertainment, what constitutes a cinema, what constitutes how we consume the content around us will change. Also how we design products, our workstations, notebooks… If we take the current process we use for designing and manufacturing products of all types – Twinkies, Toyotas, Tablets – and you just maintain the same methodology and project it through to the next 30 years, it would take more resources than we have to sustain it, so we have to look at things fundamentally differently. That’s why we have put so much focus on things like 3D printing, where you consume and build on demand.” CHANGING DEMOGRAPHICS “When you dive in to this subject,” continues Shane, “you will see that it has a profound effect on film and our entertainment industry overall. The interesting thing is that 90% of the
ABOVE Part of HP’s Megatrends analysis. Most of these trends will impact our industry. BELOW HP’s new VR back pack, initially
world’s growth will be in the emerging markets. That means that only 10% of growth will appear in Western Europe and the USA. “Also there’s the changing of the generations itself. 1.4 billion people will be over the age of 60 by 2030, people are living longer and you have to look at how technology will change and benefit them – in film or entertainment, how that effects them and how they live longer and what entertainment they actually want. BY 2040 THERE WILL BE 41 MEGACITIES, (10 MILLION OR MORE PEOPLE) MOSTLY IN ASIA, CHINA, INDIA AND SOUTH AMERICA
being used for mobile gaming.
DEFINITION JULY 2018
DEFINITIONMAGAZINE.COM
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