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WORLD MEGATRENDS FEATURE
WORLD IN MOTION Global head of HP’s Labs and also their CTO has a message from the future for the media world WORDS JULIAN MITCHELL IMAGES JULIAN MITCHELL / HP
But HP workstations are also heavily used in the professional video world as editing platforms and heavy- use machines for VFX, VR and AR production. In fact, HP has recently designed and is selling the first wearable PC for virtual reality; you just add your favoured head mounted display. But it is HP’s design prowess that sets the company apart and much of that is down to how it predicts the technology that will be needed in the future. HP’s Chief Technology Officer Shane Wall is also Global Head of HP Labs. Part of Shane’s job is to take the company’s visions of the future and disseminate their logic to a wider audience. HP’s findings are massively significant to the media world and perhaps many other industries as well. HP partners with customers like DreamWorks Animation. Commenting
ver since 1938 when HP sold Disney eight of its Model 200A audio oscillators, designed by Bill Hewlett, for use on the movie Fantasia , HP has been attached to the movie business. This year was the company’s 15th as a major supporter of the Cannes Film Festival where it offers numerous IT solutions, as well as the running the huge press office with hundreds of its workstations helping to get the word out about the movies and the movie news.
on how the relationship works, Shane says: “We learn so much about the process of storytelling through our partnerships. We learn the process of how they use technology, we see where they have problems, we see where they have constraints. You extrapolate where you are today and what the next step is. There’ll be big disruptive changes. “One of the things that we try and do at HP is we try and stand back and try to look at the world. We stop at 30 years out as at 30 years you can’t extrapolate because it will look so different – that’s born from experience. “What we do is to look out and look at what’s changing for humanity: socio-economic, demographic, geopolitical changes. We use that to identify some of the big problems and what are the disruptive technologies sitting out there.”
ABOVE Global Head of HP Labs, Shane Wall.
WE STOP AT 30 YEARS OUT AS AT 30 YEARS YOU CAN’T EXTRAPOLATE FURTHER
BELOW HP’s view of VR’s future means tether free computing.
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JULY 2018 DEFINITION
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