Snapchat has added Minibeats to its set of innovative AR lenses. Made to connect music creators with their fans, Minibeats offers four unique lenses – each featuring a different artist – allowing users to visualise music in radically new ways. The AR platform has partnered with Killboy, Alice Glass, Taetro and Phil Good, with hopes to recruit other musicians over time. In one lens, users can create ‘musical tattoos’ as they listen to Killboy’s Loser . In another, they can lip sync to Alice Glass’ Lips Apart by waving an arm AUGMENTING SNAPCHAT ENGLISH INTO ARABIC Fremantle is partnering with Papercup to localise content into Arabic. The YouTube channel Talent World will offer select Fremantle flagships, such as The X Factor and Got Talent , with Arabic audio. Papercup uses AI and machine learning to create synthetic yet realistic voices, eliminating the need for subtitles and significantly decreasing time and energy spent on traditional studio dubbing. This project follows the two companies’ previous partnership, where Fremantle launched a Spanish YouTube channel with dubbing done by Papercup. Los Mejores Talentos en Español (The Best Talents in Spanish) garnered millions of views in its first few months – a metric that will hopefully be repeated.
of Taetro’s songs. Lastly, they can wear a ‘musical mask’ and belt the chorus to Phil Good’s Crying, Dancing . For the first time, Snapchat will offer in-lens purchases, bridging the gap between creators and consumers. Perhaps more importantly, the Minibeats lenses will allocate 50% of revenue to partnered artists – a drastic improvement in an industry that’s become infamous for low royalty rates. Minibeats plans to launch its own AR music creation app later this year.
or opening their mouth. Platform users can transform their space into a studio, with ‘musical objects’ that play snippets
Flowics has released a major update to its control interface, Flowics Graphics. The HTML5-based broadcast solution software now offers Rundown Control, enabling operators to sort, rename and duplicate individual overlays as needed. When doing so, the design remains intact, but operators can manipulate text and images without needing a specialised graphics designer. The ALL ABOUT EFFICIENCY
update also features a playlist function, letting users create collections of overlays to represent the scenarios that could arise mid-broadcast. Flowics Graphics supports collaboration between operators and designers, yet maintains distinction between the two roles. The platform is cloud-native, negating the need for local hardware or virtual desktops.
VIZ FOR VIDEO
Bluefish444 has announced upcoming integration of the Kronos K8, Epoch 4K Neutron and Epoch 4K Supernova S+ with Viz Engine 5, a Vizrt software. Viz Engine 5 features live video input and output, IP streaming, Dolby E encoding, full scene anti-aliasing and much more. The Kronos K8 is Bluefish444’s most powerful professional card to date, supporting low-latency HD and UHD SDI I/O for live broadcast, virtual production, mixed and augmented reality and in-camera VFX. Users of the Kronos K8 and the Epoch 4K range will be able to incorporate both Viz Engine 5 and Bluefish444’s Adaptive Graphics to improve workflows, simultaneously deploying multiplatform graphics and enhancing overall efficiency. Additionally, Viz Engine 5 can combine with Unreal Engine to blend render paths during live productions, resulting in even purer visuals.
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