FEED Issue 25

19 ADVERTISEMENT FEATURE AWS

WITH EXCITEMENT AROUND 8K AHEAD OF THE SUMMER’S SPORTING EVENTS, THERE COULDN’T BE A MORE TIMELY OPPORTUNITY TO EXPAND THE 4K RUN

this summer’s big sporting events, there couldn’t be a more timely opportunity to expand the 4K run and support these amazing programmes,” says Laura Barber, co-founder of the 4K 4Charity. “Now, with two distance options and multiple ways to donate, there are even more reasons to get involved, so please sign up or donate today for a healthy, high-impact 4K or 8K experience and show your support for diversity and inclusion in tech!” Complimentary

technology fields and recognise the power of innovation to change the world. “We are honoured to be a beneficiary of the 2020 4K 4Charity Fun Run and its support of impactful NCWIT programmes, like AspireIT and TECHNOLOchicas that inspire young girls to make their mark with technological innovation,” says NCWIT CEO and co-founder Lucy Sanders. “We also couldn’t be more appreciative of the fun run’s participants. Together, we can make great strides in increasing the

influential and meaningful participation of women in computing.” Not a morning person or not at NAB this year? Then take a look at the 4K 4Charity Choose 2 Snooze donation-only option, which enables 4K 4Charity supporters, no matter where they are, to contribute to the designated non-profit beneficiaries. “We’ve heard from quite a few 4K 4Charity participants that an 8K course would be a great addition. With all the excitement around 8K UHD ahead of

bus transportation is available to and from select NAB Show hotels and the event at Sunset Park.

A limited number of sponsorships are still available. Please contact 4K 4Charity sponsorship manager Elizabeth Smith at 4K4Charity@elemental.com

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