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More than 10,000 4K 4Charity runners and walkers have taken over 46 million steps to support increased diversity and inclusion in the media and technology industries. Together with generous sponsors they have raised more than $1 million to date… DOUBLE DOWN WITH NEW 8K COURSE DURING THE 4K 4CHARITY FUN RUN AT THE NAB SHOW

ON YOUR MARKS Delegates at last year’s NAB Show get ready for the 4K 4Charity Fun Run, which this year is taking place on 21 April

ith mounting anticipation around 8K ultra-high- definition (UHD) production and distribution for one of

on increased diversity and inclusion in the technology and media industries, and celebrates advancements in video technology, such as 4K and 8K video. This April, participants are able to experience a new, expanded 8K (4.97- mile) course, in addition to the popular 4K (2.49-mile) trek. Both will take runners and walkers through the beautiful Sunset Park in Las Vegas. Momentum continues to grow for the media industry’s only 4K run with more than $1 million raised in gross proceeds since the series was founded in 2014. The 4km running and walking event is held at major industry events around the world

the world’s biggest sporting events this summer – the Olympics in Tokyo – 4K 4Charity organisers decided there couldn’t be a better time to upscale NAB Show’s annual running and walking event with its own 8K course option. The 4K 4Charity Fun Run kicks off at 7am US Pacific Daylight Time on Tuesday 21 April in Sunset Park, Las Vegas. The 4K 4Charity Fun Run series provides a healthy, fun activity for trade show attendees, supports non-profits focused

including the NAB Show, IBC Show and the SMPTE Annual Technical Conference & Exhibition, as well as a community run held in Portland, Oregon. Enabling supporters to have the most impact possible, the 4K 4Charity Fun Run donates 100% of individual registration and contribution proceeds to designated non-profit beneficiaries. The 4K 4Charity at the 2020 NAB Show is supporting two programmes from the National Center for Women & Information Technology (NCWIT): AspireIT and TECHNOLOchicas. NCWIT is focused on building a more equitable industry by teaching programming to five- to 18-year-old girls and inspiring young Latin American women to pursue careers in tech. AspireIT teaches school girls programming fundamentals and computational thinking in fun, creative and hands-on environments — all while using a near-peer approach. TECHNOLOchicas, meanwhile, raises awareness among young Latino women and their families about opportunities and careers in technology by using powerful stories of Latin American women from diverse backgrounds, who are in

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