57 THE LIVE LIFE The Kick Off with Coral
better and better equipment.” The show has moved on to larger studio premises in Hackney, which also includes a podcast studio. The style of presentation has evolved with participants around a table rather than a Gogglebox -style sofa format. The show currently uses four cameras – three Blackmagic URSA studio cameras and one URSA Micro. The studio features a raft of new kit from Blackmagic Design, including the ATEM Television Studio Pro HD switcher and the Teranex AV converter. The show also uses RCS LaunchPad touchscreen for its graphics, which allows Davis and McKenna to creatively visualise game play and stats. It also has the eect of ‘gamifying’ the commentary, giving True Geordie commentary a bit of eSports flavour – always popular on a YouTube channel. “In the beginning we were able to do way more than we wanted, but because of the tech we’ve been using the show has developed creatively.” But are there challenges in working with YouTubers and influencers who may not be accustomed to the schedules, pressures and
compromises of higher end production? “YouTubers are unique compared to what’s been happening previously in the industry because the talent is also the publisher,” says Selman. “That role is combined. They own the media space. When a brand partners with them, the same person is providing both the media space on which this conversation happens as well as the presenter.” “In the main, YouTubers have been doing it their own way, low-resourced and don’t have many people to answer to,” says Gibbons. “This is the first big brand deal that Brian Davis has done, so we worked closely with him to help him understand what the do’s and don’t’s are when working with these brands, but we also helped represent his wants with the client and tried to make sure the relationship is always positive.” The synergies between big brands and creative entrepreneurs will only continue to grow. Brands have material resources that creative start-ups may lack, but these new entrepreneurs often have something even more valuable – a creative vision and a big audience of true fans.
TECH SUPPORT Although the format of the show is casual, behind the scenes a raft of production technology is hard at work
Powered by FlippingBook