58 START-UP ALLEY Newsbridge
Words By Ann-Marie Corvin
Start-up Alley is our regular survey of new players in the media tech space. This month’s Start-up Alley pro les twins from Paris, a feature- rich content management system for VOD start-ups and edit-bots for pro gamers
NEWSBRIDGE
COUNTRY FRANCE STARTED
When you think of digital start-up twins, the Facebook-suing, Olympics-rowing Winklevosses may spring to mind, but for the Paris-based Petitpont twins setting up their own company was simply a move that made sense. Frederic Petitpont had spent ten years working in digital CRM marketing for agencies in London and Paris, while his brother Philippe worked as a broadcast engineer for TF1. Both became interested in streaming technology and how it could transform businesses, and were facing some of the same issues when it came to uploading and sharing video content. The biggest bugbear was that the indexing and contextualising of video footage, whether created on an iPhone or acquired by a top-end broadcast camera, was often poor. Their solution was Newsbridge, a stream- based processing engine for both file and live content that users can access via a web browser. The platform can automatically sort video footage, generate live clip edits while shooting is still taking place and, using AI, highlight relevant content.
BRIDGING THE GAP Frederic and Philippe Petitpont started Newsbridge to solve the issues they faced around uploading and sharing content
AS BRANDS PRODUCE MORE CONTENT LIVE AND REAL TIME, THEY ARE STARTING TO ORGANISE THEMSELVES LIKE NEWSROOMS
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