EXPERIENCE REIMAGINATION
into cars to provide entertainment, information, connectivity and communication. “The complete system uses audio/ video interfaces, touchscreens, keypads and other types of devices to provide entertainment to drivers and passengers. Advanced infotainment systems facilitate Bluetooth, Wi-Fi connectivity, voice recognition, live media streaming and smart technology for mobile integration.” This has opened the media tech floodgates, with multitudes of car manufacturers shifting their gaze to the broadcast and pro AV industries. The secret to achieving a studio- quality tier of content within vehicles’ infotainment systems lies firmly within the world of broadcast. SWITCHING UP A GEAR A perfect example of a company that has taken full advantage of car manufacturers’ increased leaning upon the AV spaces is 3SS. Founded in 2009, 3SS is a media technology trailblazer when it comes to system integration, software According to a report by Accenture, BMW has been leading the way for years with BMW ConnectedDrive. This digital, entertainment and services suite allows users to control in-car comfort, entertainment and security, and also manage facets of their daily life. Configuring at-home devices and booking services can all be done on the road. Subsequently, BMW brought on board key strategic partners to expand ConnectedDrive’s experience ecosystem and connected services. Particularly notable is its integration into Tmall Genie, the first smart voice assistant developed by China’s Alibaba AI Labs.
for automotive entertainment at 3SS Tomasz Dzikowski. With its early success sitting predominantly with set-top boxes and pay TV operators, using 3SS’ 3Ready solution, consumers can enjoy personalised super-aggregated content in engaging UX – working across all screens from TV sets, smartphones, tablets, games consoles and displays in a family car. “Two years ago, the team at 3SS identified the automotive entertainment space as a rising new trend. This is the point at which I joined, as my previous background was purely automotive – I was a product manager at Kia.”
engineering, UI/UX design innovation and solution architecture. It most notably developed 3Ready, which is a leading entertainment ecosystem. “In a nutshell, we are developing individual entertainment experiences across different devices, connected TV boxes, mobiles, tablets – you name it,” begins product manager
FLYING START The global market for in-car infotainment is set for remarkable growth in the coming years
THE TEAM AT 3SS IDENTIFIED THE AUTOMOTIVE ENTERTAINMENT SPACE AS A RISING NEW TREND
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