PROAV ADVERTISEMENT FEATURE
UK-based retailer ProAV goes out of its way to help youmake the right choice in filmmaking kit I f you have ever made a crucial buying decision on an important piece of filmmaking equipment just by looking at information on the internet or having a fewminutes hands-on at a camera show, then buying from ProAV will open your eyes to what a difference this unique, specialist retailer can make. ProAV is short for Proactive UK Ltd,
“Buying fromProAVwill open your eyes towhat a difference thisunique, specialist retailer canmake”
At a fraction of the price of Red but equally as capable, the new range of Kinefinity modular cinema cameras is distributed exclusively in the UK by ProAV; there is always demo stock on hand for anyone who wants to try them out. From the Terra 4K and Mavo 6K to the impressive large-format Mavo LF 6K camera, plus accessories like the new super-bright five- and seven-inch dedicated monitors, ProAV has the experience and full technical support to remove concerns potential buyers might have about this fast-emerging brand. With a full range of accessories – from Atlas lenses to the range of great-value Swit batteries, and Kinefinity products shortlisted for a Pro Moviemaker 2019 Gear of the Year award – ProAV is your one-stop shop for great brands at great prices. With the flagship store at Hemel Hempstead and a satellite Midlands base near Bromsgrove, ProAV can even send out a team to visit you at your base to discuss your equipment needs.
The flagship Hemel Hempstead headquarters, a short taxi ride from London Luton Airport, has a fully- equipped 1500 square ft showroom and studio where there is a wide range of products available to see, try and have a proper, unrushed demo. There are the latest cameras, lenses, sliders, tripods, lighting and more, as well as expert staff on hand. To help you get the best out of the products, the ProAV academy, website, blog and YouTube channel are packed with informative product and educational videos, and there are lots of open days where manufacturers can be quizzed. Although ProAV stocks many of the best brands on the market, such as Sony, Panasonic, JVC, Canon, Zeiss and Blackmagic, two of the key brands in its impressive portfolio are Red and Kinefinity. The legendary American-made Red cameras are in stock, from the Helium and Gemini to the great value Dragon cameras. And there are demo models available for the Helium and Gemini, so you can get a feel for these incredible cameras and accessories. “With the new, more affordable Red Komodo on the horizon and Red being the camera of choice for the vast majority of Netflix productions, it’s a great time to get involved with this high-end brand,” says Kevin.
and the team lives up to its reputation as the company’s experts guide filmmakers through the minefield of gear by learning what the kit is to be used for, then offering a range of solutions from leading manufacturers at competitive prices. “We have in-depth knowledge of current market trends and technologies. Proactive offers friendly, free and unbiased advice to help youmake the right choice. We are open and sharing with our knowledge and can also tailor specific solutions to suit your application and budget,” says the firm’s company director Kevin Eaton. With 21 years in the business, ProAV has lots of experience of filmmakers’ needs and what suits them best.
More information
ABOVE Kinefinity is one of the top brands that ProAv keeps in stock for filmmakers to try before they buy
proav.co.uk
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WINTER 2019 PRO MOVIEMAKER
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