Welcome
This Is FUJIFILM Focus! Welcome to the September/ October edition of FUJIFILM Focus – a magazine dedicated solely to the wonderful world of Fujifilm. Available six times a year from the FUJIFILM House of Photography and select retailers, each issue brings you all the key information on our latest releases, alongside interviews, inspiration, tips and tricks to help you get more out of your photography. We’ve got a lot in store if you’re a wildlife photography fan: don’t miss the brand new FUJINON XF400mmF4.5 R LM OIS WR on the next few pages, followed by a field test in the Zambian bush with Ian Dawson on page 6. After that, we talk to wildlife documentarian David Chancellor in our Frame by Frame interview on page 10, in which he discusses adapting GFX System bodies for use in camera traps and photographing elusive sand cats in the deserts of Saudi Arabia. If you want to try your own hand at wildlife photography, you can read an introduction to the craft on page 14, courtesy of the FUJIFILM Learning Centre. This issue also features a
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bumper community section starting on page 19, packed with photographs from you,
our readership. The winner and runners-up from the FUJIFILM House of Photography Photo Competition 2026 are announced on page 20, followed by a gallery of photos taken by our readers in Life As You See It on page 24. We love seeing what our community is getting up to, so if you want to get involved and see your own image in a future issue of the magazine, you can find out how to contact us on those pages. There’s plenty more to get excited about in this edition too, including brand new instax™ and QuickSnap™ products, autumnal Film Simulation recipes for your camera, Vietnamese street photography and a shortlist of the best cameras for your next city break – so please enjoy getting stuck in! We hope you have fun reading the issue and look forward to seeing you again in November.
What’s in This Issue
WHAT’S NEW...
FEATURES & ARTICLES
36 SIMULATION SPOTLIGHT Discover the film theory behind CLASSIC Neg.
04 FUJINON XF400 mm F4.5 R LM OIS WR A new super-telephoto
10 F RAME BY FRAME
David Chancellor on photographing desert cats in Saudi Arabia
COMMUNITY
prime lens for the X Series that’s ideal for wildlife and sports photographers.
20 FUJIFILM HOUSE OF
14 AN INTRODUCTION TO
PHOTOGRAPHY PHOTO COMPETITION 2026 Judging is complete – after over 1000 entries, here are the winners
WILDLIFE PHOTOGRAPHY A beginner’s imaging guide to wildlife settings, fieldcraft and equipment
06 XF400 mm F4.5 TESTED Wildlife photographer Ian Dawson takes the latest XF Lens out on safari in Zambia
32 CITY BREAKS
24 LIFE AS YOU SEE IT
Our top three cameras for urban exploring
Enjoy a gallery of photos from our readers
08 instax LINK WIDE 2™, instax PAL 2™ & QUICKSNAP™ Discover a pocket-sized camera and printer from instax™ and two new QuickSnap™ innovations.
34 SIMULATION RECIPE BOOK Enjoy a gorgeous pair of Film Simulation recipes perfect for autumnal light
28 COMMUNITY FOCUS
We interview photographer and curator of Vietnam Streets, Jack Ross
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September/October 2026
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