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find videos aimed at children under the age of 13. But YouTube’s lack of guidance over the changes has content creators concerned. Toy channels, for example, have a large adult audience and are supposedly targeted at collectors, not kids who want to play with the toys. These creators have discussed changing their channels, and preparing for major monetisation problems, in the coming months. all contracts, including those of 30 employees transferred to Amazon. As a result, the effects of the rest of Net Insight operations “will be limited”. Net Insight signed an agreement to divest Sye, its consumer streaming business, for 350 million Swedish Krona (£280m) to Amazon. The move sees Net Insight exit the increasingly crowded consumer streaming sector at a lucrative moment. The company stated that, considering its stature as “ a small B2B company”, the size of the offer received made the deal compelling to its stakeholders. “The fact that a Fortune 500 company wants to acquire Net Insight’s internally developed consumer streaming solution is a proof point of our ability to develop world-class transport solutions,” said Gunilla Fransson, chairman of the board of Net Insight. The divestment will allow Net Insight to increase focus and investments in its core B2B media transport business. Competencies gained while developing and launching Sye, such as virtualised software and cloud-based tech, will continue to benefit Net Insight’s Media Networks business area. The transaction involves divestment of 100% of the shares in a wholly owned Sye business subsidiary. This will see NET INSIGHT SELLS SYE TO AMAZON
CHINA IS OBSESSED WITH ESPORTS
A new report from Ampere Analysis found that among China’s internet users, 26% are watching esports at least once a month; more than double the rate of audiences in western countries. 9% of Denmark’s internet users watching esports on a monthly basis. The UK, Sweden and France follow, with the US just behind them at 6%. According to Ampere, the big draw for esports audiences has been high-profile global tournaments. The 2019 Fortnite World Cup drew 20 million global views on Twitch; the Fifa 2019 eWorld Cup garnered 50
million global viewers across all platforms. China’s most watched esports event was the 2019 LoL world championship, which had an audience of 203 million in China, compared to two million throughout the rest of the world. Coinciding with this, Super League Gaming, a US esports company, has
teamed up with Dalian Wanda Group to bring a new theatre and esports experience to Chinese esports fans. The alliance will allow the California- based firm to organise and live broadcast video- gaming tournaments in more than 700 cinemas owned or operated by the Chinese conglomerate.
Hulu Japan has partnered with Nice People At Work (NPAW) to improve its platform performance and user engagement. Not to be confused with the US streaming NPAW’s analytics platform Youbora to support smarter decision-making to build an optimised streaming service, enabling instant access to premium live and on-demand experiences across all devices. NICE USER EXPERIENCE service of the same name, Hulu Japan is solely owned by HJ Holdings. It launched in 2001, before being acquired by Nippon TV in 2014. It currently has 25% share of the Japanese VOD market. In this arrangement, Hulu Japan will use
YOUTUBE MAKES PRIVACY CHANGES
Last September, YouTube agreed to pay a $170 million fine and make privacy changes as regulators said the platform had illegally harvested children’s personal data and used it to target them with ads. YouTube has now started rolling out changes, which require all content creators to label their videos as either “made for kids” or “not made for kids”. Videos “made for kids”
will have limited data collection, won’t run targeted ads and certain features, such as push notifications and comments, will be disabled. YouTube is also employing machine learning to
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