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IS THE NEW CALIFORNIAN DATA PRIVACY LAW ENOUGH?
The California Consumer Privacy Act (CCPA) came into effect last month, giving residents of the state new tools to protect their data and personal information online – and businesses a lot more responsibility. The law covers taxi-hailing services, retailers, cable TV companies, mobile service providers and other companies that collect personal data for commercial purposes. These include companies that collect the personal information of 50,000 people or more every year as well as business with annual revenues above $25 million. Under the new regulations, Californian residents are able to demand that
companies disclose what information is collected about them and to request a copy of it. Companies will be forced to delete consumers’ data upon request, and they’ll be prohibited from selling information if the customer instructs them not to via a mandatory tick box on the company’s website. Consumers also have the right to “receive equal service and price whether or not they exercise their privacy rights.” In other words, companies aren’t able to treat a user differently because they have requested their data. The CCPA has been called “GDPR lite”, as it bears a resemblance to the
EU’s General Data Protection Law, but even some supporters say it does not do enough to police data collection. Hayley Tsukayama, legislative activist for Electronic Frontier Foundation, said: “You have the right to go to companies that have your data and ask to have it back, but they don’t have to come to you to ask to have it in the first place. This is what we call opt in versus opt out.” Companies that violate the law will also have the “right to cure”, meaning they can change their violating policies after they have been apprehended. “We see this as a get out of jail free card,” said Tsukayama.
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