Migration to IP, cloud optimisation and artificial intelligence can significantly aid media organisations of all kinds I n the current cost-cutting environment, amid a worldwide push for corporate profitability, the economic benefits of delivering broadcast- quality video over public internet are undeniable. Zixi’s Software-Defined Video Platform (SDVP®), powered by the Zixi protocol, boasts a proven global footprint, delivering, orchestrating and monitoring live and live-linear video that’s trusted by broadcast media and live sports organizations around the world. While the SDVP supports a broad set of 18
for contribution, and patented hitless failover for delivery, enable multiple networks to seamlessly create the most robust livestream transport. The Zixi protocol uses an AI-optimised algorithm to balance between error correction overhead, latency targets and real-time network conditions, delivering flawless transport of livestream content. It automatically optimises egress efficiency with null and repeat packet compression, resulting in 50% lower contribution bandwidth requirements and egress costs for delivery. A feature not found in other transport stream options is automatic latency optimisation based on real-time network conditions. While other protocols require a fixed latency target, the Zixi protocol will find the lowest possible latency for reliable delivery, adjusting over time as network conditions change. “Media companies are being tasked with doing more with less for a strong bottom line,” says Zixi CEO Gordon Brooks. “Sometimes the short-term view is to cut budgets without placing emphasis on setting yourself up to do more with less. This takes investment, so can appear counter-intuitive – but it’s not. You may have to spend a bit first to save money. “That applies to the move to IP, away from pricey alternatives like satellite; and the move to the cloud to virtualise everything, enabling you to try different
industry protocols, with more than 15 years of time- tested experience, research and development, the Zixi protocol is the most widely deployed, with an 80% market share according to an independent Rethink TV research report. Providing a secure, reliable, ultra-low-latency transport stream delivery, the Zixi protocol’s network-agnostic bonding
IT’S NOT ALL ROSES IN THE CLOUD; IT CAN BE EXPENSIVE IN AREAS
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