FEED Spring 2024 Web

SHARE OF ADULTS PLANNING TO WATCH THE 2023 ACADEMY AWARDS CEREMONY IN THE UNITED STATES BY GENDER

SOURCES

YES, ALL OF IT

YES, SOME OF IT

NO

The Guardian: Why everyone is sick of award shows

100

Nielsen: Award shows are big winners on social media

75

50

Statista: Academy Awards number of viewers

25

Statista: US TV ratings of the most- viewed award shows

0

Statista: Adults planning to watch the Academy Awards, by gender

MALE RESPONDENTS

FEMALE RESPONDENTS

The media landscape is changing, with social media and streaming services rapidly gaining in popularity. We live in an increasingly on- demand society where most of us are unwilling to watch an entire award ceremony, ads and all. These live shows have largely lost their appeal – done a disservice by their lengthy runtimes and generally uninspired speeches. That said, ratings are slowly inching back up, indicating a potential award show renaissance. It’ll likely be a few more years until we can truly determine their fate.

Statista: Adults planning to watch the Academy Awards, by generation

Time: Award shows are dying, but is that such a bad thing?

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