FLASH!
WHARFEDALE PRO PROVIDES AUDIO TO LAUBERHORN ALPINE WORLD CUP British manufacturer Wharfedale Pro provided its WLA-1 line array audio system to the Lauberhorn Alpine World Cup in Switzerland. With 80,000 in- person attendees and 1.2 million online viewers, the event required a robust audio solution to cover its various zones over three days of competition. The Wharfedale Pro system included WLA-112 and WLA-121 sub loudspeakers, plus DP-4100N and DP-2200N amplifiers, carrying audio to the Girmschbiel spectator area, the race finish area and a dedicated DJ zone. Located in the mountains, the event comes with some logistical challenges: “All equipment had to be transported by train to a nearby village,” recounted Markus Walther, owner of Stagepro – the event’s technical provider. “The Wharfedale Pro system was easy to manage. It offers several deployment options: line array, stacking and stand mounting.”
ROCKETING REVENUES FOR THE SPORT SPACE
NETFLIX ENTERS THE GLOBAL BOXING RING Net Insight recently worked with broadcast and media transport services provider Mobilelinks to deliver a UHD IP remote production workflow for the Swedish Ice Hockey League. The workflow employs Net Insight’s Nimbra platform – which can switch 1.2 TB – and directs feeds from all venues to NEP’s data centre, acting as the central facility house. It claims to be the first sports league to do so. PAW-SOME PRODUCTION: CRUFTS 2024 Netflix has officially entered the multi- million dollar world of boxing, announcing its broadcast of the upcoming match between Jake Paul and Mike Tyson this summer. The streaming giant recently televised tennis and golf events, as well as raking in a $5 billion broadcasting deal with WWE. This marks Netflix’s definitive move towards the world of sports broadcast. Sunset+Vine will be producing the content for this year’s Crufts competition. It’s the 15th year it has covered Crufts, and will be producing 15 hours of live coverage for Channel 4 and More4 across four days – as well as providing cut-down content for the Kennel Club YouTube channel. The global sports industry is predicted to achieve annual revenues of $260 billion by 2033, according to a report from sports marketing agency Two Circles. The agency emphasises that the jump in revenue will be fuelled by three primary factors: growth in audiences and consumption, more diversified sports experiences as well as sports properties increasingly capturing more value through direct relationships. BRINGING UHD IP TO THE SWEDISH HOCKEY LEAGUE
ATELIERE CONNECT POWERS WORLD POKER TOUR
The World Poker Tour (WPT) has chosen Ateliere Creative Technologies’ cloud-based Connect platform as its new media management system. Using the power of AI, the solution offers the WPT the ability to efficiently identify and organise digital assets, saving valuable time and energy. Since 2002, the WPT has transformed the world of poker, highlighting various high-stakes tournaments on a single TV show. With audiences in over 150 countries, the WPT has established itself with partners and other stakeholders, with distinct branding requirements depending on territory – meaning
there are often multiple versions of the same video content. Ateliere Connect makes it much simpler to differentiate between assets: “The move eliminated the ‘version-itis’ that was bloating our inventory and driving up operational costs,” commented Ian Matteson, director of content operators and post- production at WPT.
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