FEED Spring 2024 Web

Cricket Australia (CA), the country’s governing body for cricket, has selected Dalet Flex for its efforts to increase engagement, deliver more content and monetise its archive. Responsible for producing cricket- related content, CA is committed to improving audience experience. Replacing its existing media asset manager, CA employed Dalet Flex – already in use by the Australian Football League, Australia’s National Rugby League and other international conferences. The solution uses AI technology to index archived content, create captions and transcripts and catalogue faces, allowing a faster turnaround time for social media uploads and distribution elsewhere. “The Dalet solution has enabled us to further upgrade our operations,” began Dan Allan, CA’s content manager for broadcast. “We have eliminated significant content duplication, which saves unnecessary storage, and regained control of our historical content. This allows our teams to focus on what they do best – deliver engaging content that inspires everyone to love and play cricket.” DALET DELIVERS CONTENT FOR CRICKET AUSTRALIA CONTENT

STAGE PRECISION PRODUCES WORLD’S LARGEST ESPORTS TOURNAMENT

Located in Riyadh, Saudi Arabia, Gamers8 has quickly become the world’s largest recognised esports tournament, taking place over eight weeks and uniting an international cohort of gaming enthusiasts. Last summer’s Gamers8 required an immense effort to combine the gaming competition itself with live performances by Iggy Azalea, Imagine Dragons, Macklemore and others. Stage Precision stepped in, providing its data and control platform to Bright! Studios, who handled the tournament’s media playback, virtual production, lighting design and show control. “Stage Precision’s SP platform was imperative to

what we were doing,” said Leon Herche, Bright! Studios’ creative producer. “We had around 30 Unreal Engine machines, 28 tracked cameras and 36 disguise servers that were controlled using SP.” Gamers8’s competitions included Fortnite, Rocket League, Dota 2, CS:GO, Street Fighter 6, Fifa and other popular games. The tournament reached 429,000 viewers at its peak and over 2.5 million collective hours watched on the first day alone. “We were able to create a completely immersive experience for the audience,” shared Herche. “Using SP gave us unlimited flexibility, helping us deliver another incredible show.”

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