44 ADVERTISEMENT FEATURE Dalet
THE ART OF DATA Dalet is using data to create better experiences for viewers – and helping viewers create better experiences for themselves
e all know media companies are gathering lots of data about their audiences. This can induce some anxiety
Contextual metadata is one key element that can help make a huge data library practically useful. Dalet’s Galaxy news framework, for example, offers suggestions for additional content, archived articles, and video and image material in real time, based on what a journalist is writing. For example, ‘scientists say the Florida hurricane was fuelled by rising ocean temperatures’ might bring up articles on climate science, images of hurricane devastation in the American south-east, and video of oceanographers presenting data to government. This could be used to inform the piece being written, or provide supplementary content to run alongside it or on other parts of the channel.
Once the story is published, the Dalet Social Media Framework can also receive audience data – like social media or commentary – on each story published, which can be used by editorial content teams to decide how to develop more content. Media Cortex is Dalet’s AI framework. It can index content using a wide variety of AI-driven parameters, including facial recognition and sentiment, object recognition and speech to text. But this massive pool of information can be used in many applications for reaching viewers in new ways. INFORM, EXPRESSION AND MANCAVE Zone·tv is a digital-first content service that uses audience data and artificial intelligence to create highly customised linear TV channels. The Toronto-based Zone.tv Studio suite enables video service providers to use their content libraries to create individual, theme-driven linear channels. Zone·ify is Zone·tv’s SVOD content offering, which currently consists of 6000 hours of content and 50,000 titles. These can be viewed on 12 themed channels – Styler, Playground, Hangout, Motors and Mancave, to name a few, and on custom channels, which can be tailored to each subscriber’s preferences. Dalet’s Ooyala Flex Media Platform is used for ingesting, transcoding and distributing Zone·tv content with OoyalaMOVE, and the company is driving customisation with the use of enhanced metadata with OoyalaMAM.
in viewers, especially when they realise content providers sometimes know more about their behaviour than they know themselves. But the final goal of audience data collection is – or if it isn’t, you should really rethink your business priorities – to provide better, more useful services and, as a result, to increase revenue. But using content and audience data is as much an art as a science. “Too much data is of little use if you don’t know what to do with it,” says Dalet’s Bea Alonso, director of product marketing. “What is important is how to structure that data so a user can find content easily.”
IN THE ZONE Zone.tv uses Dalet’s Ooyala Flex Media Platform to ingest, transcode and distribute content for its 12 digital-first, themed channels
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