45 ADVERTISEMENT FEATURE Dalet
Partnering with Ooyala and Microsoft, Zone.tv put together a solution to manage the wealth of content coming in from multiple providers, in a variety forms, with and without metadata. Ooyala Flex Media Platform coordinates workflows with Microsoft’s Video Indexer, one of Microsoft’s tools from its Cognitive Services Suite. Video Indexer brings back data from video on a frame-by-frame basis. Every one of Zone.tv’s assets is ingested using OoyalaMOVE, regardless of where the asset is distributed, the device it will be played on, or whether it is bound for one of Zone·tv’s dynamic channels or SVOD service. Ooyala Flex Media Platform has been able to scale, to create flexible workflows and to adapt them to an array of content suppliers and to other partners in the Zone·tv ecosystem. OoyalaMAM models and enhances each video’s metadata as it arrives from content providers and then adds additional metadata from Microsoft’s Video Indexer. The metadata is then fed to Zone·tv for further enhancement and validation, before being delivered out to the end user. Zone·tv now claims to be the largest provider of thematic subscription VOD services in North America, with more than 28 SVOD channels.
OUR SUBSCRIBERS DON’T WANT TO BE PASSIVE VIDEO CONSUMERS. THEYWANT TOHAVE AROLE INSHAPING THE CONTENT
VIEWERS TAKE CONTROL Audiences don’t need to be passively served by data anymore. They increasingly have direct access to the data and become an active user of their own data as well. Australia’s EnhanceTV is a non-profit subscription-based service that’s available to universities and institutions. It allows users to search an archive of any Australian TV material for use in lectures or research. The platform was built using Dalet’s Ooyala Flex Media Platform and enables clipping, annotating and sharing of the content among other lecturers, students and researchers. In this case, the subscribers are using the data to enhance and build on the existing content database. Dalet developed a secure B2C API, OoyalaPUBLISH, where a large amount of copyrighted content could be safely exposed to a large group of subscribers.
“It was an interesting case for us,” says Alonso. “The customer said, ‘Our subscribers are a vibrant community of lecturers and students who don’t want to be passive video consumers. They want to have a role in shaping the content that we’re using in schools and universities’. And the way to do that is by curating video and recommendations for other subscribers. There are a specific set of subscribers here from a specific community, and they trust the curation from other people within that community more than the provider who is serving up the content.” Ultimately, she concludes: “The ability to access all this data starts to shift the power towards the end user.”
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