Buyers’ guide
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THE PHOTOGRAPHY SHOW is huge. There are products and services from well over 300 brands on show at the NEC this year, and you may only have a single day to get around all the good stuff. So, whether you’re going to buy, to browse, or to be inspired, we’ve put together 20 must-see things that you shouldn’t miss. From the best new cameras and lenses, to lighting gear and other accessories, as well as the finest printing technology and papers, if you follow our guide you won’t be disappointed. Many of the companies attending will also be giving talks, so make sure you sign up for those as early as possible. And don’t forget to stop in and see the PN team at the Food Village! 1 Fujifilm Stand D61 If you love great-looking and -handling cameras, and superb image quality, make sure you stop in at the Fujifilm stand. There, you’ll get the chance to delve into the complete Fujifilm X Series and GFX range of cameras and lenses, including the brilliant new 26.1-megapixel X-T4, with its five-axis 6.5 step in-body image stabilisation, redesigned autofocus system, upgraded battery and new film simulation mode. But that’s not all. Fujifilm will also be demonstrating its world-leading printing technologies, papers and instant print solutions at the show – and there are talks and training from experienced Fujifilm shooters, too, so be sure to check that out. fujifilm.co.uk 2 Canon Stands D141 and E131 As one of the world’s biggest and best imaging brands, Canon is the place to go if you want to see award-winning and innovative products. As well as the defining EOS DSLR range, you can get your hands on Canon’s new EOS R System cameras, as well as an exclusive look at future models in the RF line – on display for the first time in Europe. You’ll also have great access to Canon’s range of compacts, video cameras, lenses and printers. And on top of that, you’ll get to hear inspiration and educational talks from Canon ambassadors at the Spotlight and Bite- Size stages. canon.co.uk
Stand C11 One of the global leaders in camera and lens design, there’s no shortage of great products to get your hands on at this year’s Nikon stand, including the latest Z 50 mirrorless body and the new D780 DSLR (which you can read more about in our full review this issue). Of course, there will also be a complete range of Nikkor lenses to experience, and if you head to the special long lens area you can try out Nikon telephoto optics and binoculars. You’ll find the Nikon School Stage hosting inspiring, free-to-attend talks across all sorts of subjects, to help you get more out of your cameras and lenses. nikon.co.uk 4 Olympus Stand D91 With a significant heritage of pioneering camera and lens design that continues into its latest Micro Four Thirds bodies and optics, there are masses of great things to see at the Olympus stand. Get your hands on the newest PEN and OM-D models, like the 20.4-megapixel OM-D EM-1 Mark III with its incredible 7.5 step in-body image stabilisation, and 50-megapixel handheld, high resolution shooting mode. You’ll also find some great Olympus pros giving help and advice on the Olympus show stages, including wildlife photographer Andy Rouse. And there’s a free check and clean service for Olympus photographers – it’s a popular service, so make sure you check in early to guarantee your place. olympus.co.uk 5 Rode Stand B145 If you want to make more of your camera’s video features, you need to get some great audio equipment, and Rode is one of the undisputed masters of that. This year’s stand will be brimming with products, that you can test and try out on your own gear. The award-winning VideoMic range will be centre stage, as well as innovative wireless models like the ultra-compact Wireless GO radio mic. There will also be daily give-aways at the show, as well as products to buy on the stand, so make sure you get down there and take a look. rode.com
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Show toppers Get set for the biggest UK photo event of the year, as we bring you our top 20 selected highlights of The Photography Show 2020
62 Photography News | Issue 75
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