Epson
ADVERTISEMENT FEATURE
The proof is in the print Is going cartridge-free the future of photo printing? Epson certainly thinks so, and
printers like the EcoTank ET-7750 make a very convincing case indeed
W hen it comes to at- home photo printing, many photographers imagine a host of pitfalls: huge cost, messy and frequent ink changes, and sub- standard print quality are just a few. But what if you could have the convenience and control that at-home printing allows without any of these drawbacks? That would be nice, wouldn’t it? Well, thanks to Epson, you can. The Epson EcoTank ET-7750 is the winner of Best Photographic Printer in the Photography News 2019 Awards, and is one of many printers in the EcoTank range. It’s absolutely
packed with features that make it an appealing prospect for just about any photographer. Epson knows photographers can’t go without proofs, so the brand has facilitated an amazingly practical solution: cartridge-free printing. Traditional inkjet printers use small cartridges that are inserted into the printer – you’ve likely replaced them before yourself. The EcoTank ET-7750 features a high- yield ink tank system, meaning you can pour ink directly into the printer’s tanks in a simple and mess- free process. There are even videos demonstrating how this is done. With this innovative system, you can
print up to 3400 photos using the ink that comes with the printer alone – and that’s included in the overall purchase price, not as an extra fee. Gone are the days of fretting over whether you should create a test print. But ultimately, whether they’re tests or the final product, printing photos with this level of efficiency is very appealing. There aren’t just economical savings to be had with the EcoTank ET-7750, but ecological ones, too. The average EcoTank ink bottle is equivalent to 88 ink cartridges, despite being around the same price as a multipack, and they can be recycled in the household with ease.
They also consume far less energy than laser printers so not only is the Epson EcoTank line good for the purse strings, it’s good for the planet. On the subject of refills, the various ink bottles can be bought individually, meaning you can top your printer up as and when you like. Monitoring your ink levels has never been easier, either; you can see the ink tank without even opening the printer. This is all well and good, but quality, variety and usability are still hugely important factors when it comes to a photo printer. So how does the EcoTank ET-7750 fare on these fronts? Well, where should we start? A name like Epson speaks for itself on the quality front. Simply put, you can trust decades of product refinement and printing experience. Variety comes with the ability to print images up to A3 size, so you can create prints for the wall just as easily as for a photo album. Plus, for broader at-home use, the ET-7750 will print, scan and copy ordinary documents, including double-sided printing. That’s really useful if you work from home or those times when the kids need to print out their homework.
KEY FEATURES
IMAGES The simple, mess-free and economic EcoTank ET-7750 guarantees stunning results for home printers
› A3 photo printing › Up to 3400 photos with the included ink › 3-in-1 printing, copying and scanning › Wi-Fi and app connectivity
There’s also variety in the wide range of printer papers offered alongside the EcoTank range, which includes an option for virtually any need. If you want a sleek and ultra-glossy portrait, there’s a paper for that. If you want a slightly more subtle print of a landscape to put on your wall, load up some matte paper and you’re good to go. In terms of usability, the EcoTank ET-7750 features a generous 6.8cm LCD screen. It also features Wi-Fi connectivity and can be controlled with ease via an app, enabling printing straight from your smartphone. All in all, quality photo printing at home has never been so easy and affordable. epson.co.uk
22 Photography News | Issue 75
photographynews.co.uk
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