CORPORATE VENUES
THE OPENING ACT The Pitt Building has a stunning entranceway to wow guests as soon as they arrive
rom basic board meetings and team- building days to the product launch of the decade, no matter the size of
the corporate event you’re planning for your business, the pressure is always on to create a memorable experience for delegates. Thankfully, in Cambridge we’re spoilt for choice with corporate venues. Their expert teams are on hand to make the process considerably less daunting. What advice can they impart for those with a key event date moving into view on their company calendar? Time is of the essence “The first rule?” begins David Broach, director of Allia Future Business Centres. “Lock in your date as soon as you’ve got one. Give yourself plenty of runway: for large conferences ideally six to 12 months – smaller workshops two to three months,” he suggests. Alejandro Raton Fernandez, sales and marketing coordinator at University Arms, agrees that two months is the minimum recommended planning time. “Yes, it’s possible
to pull things together in less time, but allowing yourself that buffer helps avoid last- minute stress and gives you time to perfect the little details that make a big difference.” Kate Wain, sales development manager at The Pitt Building, points out another reason why planning ahead is so important: “Good venues get booked up quickly – often years in advance for larger meetings – so don’t leave it until the last minute to find your ideal space.” Begin with a simple list of your event date, times, headcount, budget, goals, rough agenda, format and catering, technology or breakout needs. Arguably, the event’s theme – or any particular atmosphere you wish to evoke – is just as important to define before seeking that perfect venue, as the look and feel will give delegates their first impressions of the event, what it’s designed to accomplish and how they should engage with it. The search begins Once you have the key details nailed down, it’s time to start carefully researching venues.
A MODERN TAKE Allia Future Business Centre's contemporary Cambridge Campus Building foyer
ISSUE 1 | BUSINESS EDITION | 17
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