In the launch issue of this dynamic new digital publication for Cambridge business leaders, Bernadette Baker shares a story of empowerment from her perspective as partner at Birketts law firm, which has been recognised on a national stage for its approach to diversity and inclusion; columnist Vicky Wylds of Buckles Solicitors LLP comments on upcoming changes to inheritance tax and business relief; and we talk to the city's top host venues to gain the benefit of their expertise in organising corporate events.
Issue 1
Interview Bernadette Baker talks leadership empowerment
Family matters Inheritance tax and business relief changes
WELCOME
EDITORIAL Editor Louise Hoffman 01223 492249
THE JOURNEY BEGINS...
louisehoffman@bright.uk.com Editorial director Nicola Foley 01223 499459 nicolafoley@bright.uk.com Chief sub editor Matthew Winney Sub editors Zanna Buckland & Minhaj Zia ADVERTISING Sales director Sam Scott-Smith 01223 499457 samscott-smith@bright.uk.com Ad manager Maria Francis 01223 492240 mariafrancis@bright.uk.com CONTRIBUTORS Lucy Mowatt & Vicky Wylds DESIGN & PRODUCTION Design director Andy Jennings Magazine design manager Lucy Woolcomb Ad production Holly May MANAGING DIRECTORS Andy Brogden & Matt Pluck
very warm welcome to readers of this brand-new publication for Cambridge business leaders!
issue is with Bernadette Baker, partner and head of private wealth disputes at Birketts, who, as chair of the firm’s People and Culture Committee, discusses female representation in senior leadership. We also dive into corporate event planning, gaining insights from the top venues in our city. I do hope you enjoy this first instalment. Stay tuned for more next month!
Business Edition joins the stable of long- established lifestyle brand Cambridge Edition and, as experts in the local area, we’re excited to bring you content curated for your professional life too. Packed with local business news, views, advice and in-depth features, this publication is here to help inform and inspire you as you grow and develop your business, keeping Cambridge at the cutting edge of innovation and best practice. Our lead interview for this launch
Louise Hoffman, editor
CONTENTS 04 MOVERS AND SHAKERS The latest news and views from Cambridgeshire businesses 06 ROOM AT THE TOP Bernadette Baker of Birketts discusses the law firm’s forward-thinking approach to supporting female leadership
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From the publishers of
15 FAMILY MATTERS Vicky Wylds of Buckles comments on the tax changes that are soon to impact family businesses 16 THE MAIN EVENT Expert advice for organising a successful conference, external meeting or corporate event
28 ONE-TO-ONE Louise Hoffman catches up with Paul White of Addenbrooke’s Charitable Trust
Business Edition Magazine Bright Publishing Ltd, Bright House, 82 High Street, Sawston, Cambridgeshire CB22 3HJ, 01223 499450 • All rights reserved. Material contained in this publication may not be reproduced, in whole or in part, without prior permission of the publishers. • Views expressed in the magazine aren’t necessarily those of Business Edition or Bright Publishing Ltd, which do not accept any liability for loss or damage. • Every effort has been made to ensure all information is correct. • Business Edition is a free publication that can be found at cambsedition.co.uk
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NEWS
A total of 2,500 trees have been planted by Cheffins staff in 2025, as part of the firm’s 200-year anniversary, creating a brand-new woodland in Fulbourn, Cambridgeshire. Set over five acres, the wood is made up of 12 different native deciduous trees and shrubs, including hornbeam, field maple, wild cherry, small-leaved lime, holly and crab apple, and has a native grass and wildflower habitat planted beneath it. The Cheffins team has worked carefully with local stakeholders, including Natural England, the Forestry Commission and The Wildlife Trust, to ensure the new woodland blends seamlessly into its surroundings, being linked to other existing wooded areas and Fulbourn Nature Reserve. CHEFFINS PLANTS FIVE-ACRE ANNIVERSARY WOODLAND
Director Katie Hilton, who has led the project, said: “The decision to establish this new woodland at this milestone 200-year point dovetails perfectly with the vital role we must play in addressing sustainability and mitigating the impact of our operations. Caring for the environment is at the heart of our commitment to corporate responsibility.”
As part of the anniversary, Cheffins has also pledged £200,000 to charity, with a minimum of £100,000 for the new Cambridge Children’s Hospital. BARR ELLISON ANNOUNCES NEW PARTNER DUO Cambridge-based law firm
specialising in development work, investment transactions and strategic land – a critical area as Cambridge continues to face pressing demand for commercial, mixed-use and residential space to support the city’s development. With more than a decade of experience advising high-net- worth clients, Percival is known for
her holistic approach to complex estate administration, inheritance tax and wealth structuring. The firm says her appointment marks a strategic shift to respond to an evolving client base, as the Cambridge area sees an influx of successful entrepreneurs, tech executives and cross-border wealth holders.
Barr Ellison has appointed two heavyweight partners, Chantal Percival and Jonathan Greenhalgh, in a strategic move designed to strengthen the firm’s leadership bench and deepen its presence in
high-growth practice areas. Greenhalgh is a seasoned commercial property lawyer
04 | BUSINESS EDITION | ISSUE 1
NEWS
Business news from across the region
STRONG Q1 VC INVESTMENT IN THE EAST OF ENGLAND According to the latest KPMG Private Enterprise Venture Pulse report, venture capital (VC) investment into the East of England’s start-up and scaling businesses increased in the opening quarter of 2025. Having raised £480 million in the final quarter of 2024, the region’s businesses received £680 million from VC investors in the first three months of 2025: a 41% increase. Thirty-nine investments were concluded, highlighting sustained appetite among VC investors to support the area’s burgeoning start-up community. Deals were driven mostly by the region’s information technology and healthcare sectors, which saw 15 and 14 deals respectively, making up 74% of total deals. Standout raises included two Cambridge-based biotech companies, with £55.5 million for Maxion Therapeutics and £25 million for Trimtech Therapeutics, and fresh funding for Ctrl AI, an AI and machine learning business headquartered in Norwich.
MEET THE TEAM Partners at Barr Ellison Law pictured from left to right: Jonathan Greenhalgh, Sarah Martin, Robert Curry, Chantal Percival, Grant Incles and Kelly Peck
ISSUE 1 | BUSINESS EDITION | 05
INTERVIEW
Ro
06 | BUSINESS EDITION | ISSUE 1
INTERVIEW
oom at
Birketts LLP is a law firm recognised for its forward-thinking approach to diversity. Partner Bernadette Baker shares a story
the top hen Bernadette Baker joined of empowerment with Lucy Mowatt
Birketts LLP nearly two decades ago, she was looking for a regional
training contract that would give her the opportunity to do high-quality work in the community she called home. Now she sits as partner and head of private wealth disputes, as well as chairing the firm’s People and Culture Committee, at a firm that has grown, in her time there, beyond all recognition. But her role extends further than technical expertise and high-level decision-making. “As the first in my family to attend university, I always felt a responsibility to make the most of the opportunity,” Baker
PARTNERED UP Birketts is supporting women in the firm, like Baker, to rise to more senior positions
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INTERVIEW
“Seeing women succeed within traditionally male- dominated fields like law can inspire and empower others to pursue their own ambitions”
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INTERVIEW
Women in leadership: in numbers Proportion of women in law firms: 53%
reflects. “Law offered a platform where I could combine rigorous thinking with making a meaningful impact in the world.” That impact is now being felt well beyond the courtroom. Birketts, which has seven offices in the UK – one of which is located on Station Road in Cambridge – has become a driving force for gender equality in the legal profession. Shortlisted for two Legal 500 ESG awards, including best initiative to improve female representation within senior ranks, the firm is earning national recognition for its commitment to change. Personal experience, professional drive Baker’s journey hasn’t followed a traditional trajectory. Qualifying in 2006, she began her career as the legal landscape was shifting. “I was lucky,” she says. “I was trained by two male partners who treated me with kindness and respect, and took the time to invest in me. That wasn’t the norm: many of my peers, especially at City firms, had harder stories to tell.” She describes how, even then, certain areas of law, like commercial litigation where she first cut her teeth, were deemed unsuitable for women. “There were comments such as, ‘How will you manage this job if you want children?’ It’s astonishing to look back on.” Today, Baker is not only a senior figure at Birketts but also a mother of three. Her personal experience of balancing motherhood with professional ambition has only deepened her resolve. “Seeing women succeed within traditionally male-dominated fields like law can inspire and empower others to pursue their own ambitions without feeling constrained by gender stereotypes.”
Making change happen It’s one thing to observe the problem; it’s quite another to fix it. At Birketts, the solution has been twofold: practical programmes that empower women to lead, and a culture that makes leadership genuinely accessible. “Birketts’ diversity programme is supported by the board and championed by our CEO, Jonathan Agar, and senior partner, Chris Schwer,” Baker explains. “Their leadership and dedication to promoting gender equality have been instrumental in driving our initiatives forward. Ultimately, Birketts’ strong ambitions for gender parity are driven by a desire to build a more equitable and successful organisation. By championing diversity and inclusion, the firm not only supports employees but also enhances its ability to serve clients effectively and sustainably.” Two flagship initiatives for women at the company – Clearing the Pathway to Leadership and Pathway to Partner – have already borne fruit. Since 2020, the proportion of women in the partnership has risen from 27% to 42%, with targets set for 45% by 2026 and 50% by 2030. The Clearing the Pathway programme helps women identify and navigate personal and professional hurdles. “It enables participants to identify and address specific obstacles that might be holding them back or making them less effective in their roles,” Baker elaborates. “The workshop provides practical techniques and insights to clear the path to leadership.” Meanwhile, Pathway to Partner provides a formal, structured route to partnership. It includes workshops, one-to-one mentoring and honest conversations about what senior leadership entails. “We try to make it
62% of solicitors are women
32%
of full-equity partners are women
Sources: sra.org.uk, birketts.co.uk, gov.uk
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INTERVIEW
Women in leadership: in numbers
transparent,” she says. “It’s a big step – not just professionally but personally too. You become a business owner, not just a lawyer. It’s exhilarating, but it can be scary if you’re not ready.” For those women who do become partners, she speaks warmly of the support network among her peers. “There’s solidarity. On the bad days, you need someone who just gets it – who can say, ‘I feel that too’, and remind you that it’s okay to wobble.” Industry-wide impact While Baker is proud of Birketts’ progress towards gender parity, she’s under no illusion that the job is done. Nationally, the Solicitors Regulation Authority reports that women made up 62% of solicitors in 2023, yet only 32% of full-equity partners across UK law firms were female. At Birketts, the upward trend is outpacing the industry – but the firm isn’t complacent about its achievements. Not least because it’s good for business. “If you look at our client base now, we are dealing with senior women at other firms,” she points out. “They want to see the equivalent of themselves. If they’re asking a law firm to pitch for a job and they see a group of people that don’t look like their own senior leadership team, they won’t think the firm is progressive.” She also believes a culture of openness, respect and sustainability makes Birketts more attractive to future talent. “Applicants now ask about diversity, sustainability and governance. They’re not just looking for salary or prestige – they want values alignment. “I always say to anyone who’s qualifying as a lawyer; get to know your firm’s culture.
Don’t stay if that isn’t right – particularly if you have your eye on becoming a partner. Figure out where you want to be a partner and make sure their values align with yours.” Building a legacy As Baker reflects on her own role, she’s motivated not just by present impact but future legacy. “This isn’t about Birketts,” she says. “It’s about my daughters. I want to demonstrate that they can achieve anything they set their minds to. By excelling in my career and advocating for greater female representation in law, I hope to pave the way for them and other young women to follow their dreams with confidence and determination. It’s about creating a legacy of empowerment and equality that will benefit not only my daughters, but future generations of women in the legal profession and beyond.” As she looks ahead, she sees reason for optimism. “The workplace has changed dramatically since I qualified. Hybrid working, shared parental leave, flexible hours – it’s all transformed what’s possible.” But it’s the mindset shift that excites her most. “The women who are coming through now – they don’t wait to be invited to the table. They speak up. They pivot. They design careers that fit them and their needs, not the other way around. “Having more women in leadership positions within the legal profession helps to challenge and change the systemic barriers that have historically limited women’s advancement. It creates a more inclusive and equitable environment where talent and hard work are recognised and rewarded, regardless of gender.”
of Birketts’ partners are female 42%
FTSE 350 women leaders:
35.3%
Sources: sra.org.uk, birketts.co.uk, gov.uk
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INTERVIEW
“Applicants ask about diversity, sustainability and governance. They are not just looking for salary or prestige – they want values alignment”
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ADVERTISEMENT FEATURE
What do classic teen movie Clueless, auction site eBay and Cambridge charity Addenbrooke’s Charitable Trust have in common? They all turn 30 this year! A SPECIAL YEAR
his year, Addenbrooke’s Charitable Trust (ACT), the official charity for Addenbrooke’s and the Rosie
20% of sales from its afternoon and cream tea combos. Co-owner Alison Wright said: “We’re delighted to be supporting such a wonderful organisation. The work of saving and improving lives is vital, and Fitzbillies is honoured to contribute even in a small way during this milestone year for the charity.” Jack’s Gelato is also getting involved, creating an exclusive ACT-inspired flavour! Owner Jack Van Praag said: “We’re helping ACT because we believe in the incredible work they do to support patients and their families at Addenbrooke’s. We’re proud to contribute for their 30th-anniversary celebrations with a special gelato flavour and a donation of 30% from every pint tub sold in July.” To support this fantastic cause, visit act4addenbrookes.org.uk. If you’re a business wanting to get involved, contact corporate partnerships@act4addenbrookes.org.uk
hospitals, celebrates its 30th birthday. Thanks to the amazing generosity of ACT’s supporters, more than £150 million has been donated, funding cutting-edge equipment, specialist staff, comforts for patients and vital research – transforming patient care and saving lives. Some of the incredible projects that have been funded by ACT over the years include £7.5 million for a new extension to the Rosie maternity hospital, the first MRI scanner wrap in the UK (pictured below), as well as £1.5 million to buy the latest surgical robot for Addenbrooke’s, enabling the first robot- assisted double operation at the hospital. Pledging to continue the charity’s 30 years of impact to date, ACT chief executive Shelly Thake said: “We’ve achieved so much in our first three decades, and we have even bigger ambitions for the next 30 years and beyond – including our public appeals to build two new hospitals, the Cambridge Cancer Research Hospital and Cambridge Children’s Hospital.” Local businesses are important contributors as well. In September, ACT will be hosting the ever-popular NewWave Events’ Cambridge Dragon Boat Festival, sponsored by Illumina, to raise funds for the Cambridge Cancer Research Hospital. Corporate partnerships manager for ACT Natasha Robertson said: “This year we want to ensure we celebrate big and make this festival the best iteration yet. Boats are still available if your business wants to take part; just email us at corporatepartnerships@ act4addenbrookes.org.uk.” Several local businesses are launching special initiatives and products for ACT’s 30th anniversary. Renowned Cambridge bakery Fitzbillies has set up a special window display in its Trumpington Street store. It will donate £1 for every ACT cupcake sold during July, and
ON A HEALTH KICK ACT organises a range of fundraising events, also partnering with several top companies
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COMMENT
Senior associate Vicky Wylds of Buckles comments on upcoming changes to inheritance tax and business relief that will soon impact family businesses FAMILY MATTERS
he 2024 Autumn Budget announced important changes to the way family businesses can be passed down through generations without facing heavy inheritance tax (IHT) bills. Effective from 6 April 2026, these changes are set to shake up traditional approaches to handing over family businesses, making it essential for owners to understand what’s coming and how to prepare. One major change is the introduction of a £1 million limit on tax relief for business and agricultural property. At the moment, qualifying business assets can be passed on free of inheritance tax, which has allowed many family businesses to stay in the family without facing huge tax bills. But from 2026, this generous relief will only apply to the first £1 million worth of assets. Anything above this will only qualify for half of the usual tax relief. To put this into context, take a family business worth £4 million. Under the new rules, the first £1 million would be passed on tax-free. The remaining £3 million will only receive half the relief, meaning it is subject to inheritance tax of 20% (rather than the usual 40%), which equals a tax bill of £600,000. This means families who had previously expected to avoid inheritance tax on the whole business could now face a significant bill. Another important change affects some types of Alternative Investment Market (AIM) shares, particularly those in smaller, flexible companies traded on
specialist markets. At the moment, these shares also benefit from full tax relief. From 2026, however, this relief will drop to half, potentially leading to higher tax bills when passing on such investments. To stop people rushing to give away business assets before the rules change, the government has introduced a measure to target gifts made between 30 October 2024 and 5 April 2026. If the person giving away the assets dies within seven years and after 6 April 2026, the new rules will still apply, meaning the relief could be reduced or lost. So what can business owners do to prepare? It’s essential to review your will and estate plan to make sure they reflect these new changes and maximise available reliefs and exemptions. Passing on business assets during your lifetime might still be an option, especially if done well in advance, but it’s crucial to weigh this against the risk of losing control of the business or facing other taxes. Setting up a trust could also help manage the passing down of the business, especially under the new capped relief system. Another option is to take out life insurance to provide a financial cushion for any tax due when the business is passed on, which ensures continuity. These changes might seem daunting, but you can take steps to protect your family business. Getting professional advice can help you navigate the new rules, so your hard-earned legacy remains secure for future generations.
is a senior associate in the Private Client team at Buckles Solicitors LLP. buckles-law.co.uk Vicky Wylds “It’s essential to review your will and estate plan to make sure they reflect these new changes and maximise available reliefs”
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CORPORATE VENUES
Planning a conference, external meeting or corporate gathering in the near future? Cambridge’s expert host venues provide their top tips for delivering an event to remember
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CORPORATE VENUES
THE OPENING ACT The Pitt Building has a stunning entranceway to wow guests as soon as they arrive
rom basic board meetings and team- building days to the product launch of the decade, no matter the size of
the corporate event you’re planning for your business, the pressure is always on to create a memorable experience for delegates. Thankfully, in Cambridge we’re spoilt for choice with corporate venues. Their expert teams are on hand to make the process considerably less daunting. What advice can they impart for those with a key event date moving into view on their company calendar? Time is of the essence “The first rule?” begins David Broach, director of Allia Future Business Centres. “Lock in your date as soon as you’ve got one. Give yourself plenty of runway: for large conferences ideally six to 12 months – smaller workshops two to three months,” he suggests. Alejandro Raton Fernandez, sales and marketing coordinator at University Arms, agrees that two months is the minimum recommended planning time. “Yes, it’s possible
to pull things together in less time, but allowing yourself that buffer helps avoid last- minute stress and gives you time to perfect the little details that make a big difference.” Kate Wain, sales development manager at The Pitt Building, points out another reason why planning ahead is so important: “Good venues get booked up quickly – often years in advance for larger meetings – so don’t leave it until the last minute to find your ideal space.” Begin with a simple list of your event date, times, headcount, budget, goals, rough agenda, format and catering, technology or breakout needs. Arguably, the event’s theme – or any particular atmosphere you wish to evoke – is just as important to define before seeking that perfect venue, as the look and feel will give delegates their first impressions of the event, what it’s designed to accomplish and how they should engage with it. The search begins Once you have the key details nailed down, it’s time to start carefully researching venues.
A MODERN TAKE Allia Future Business Centre's contemporary Cambridge Campus Building foyer
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CORPORATE VENUES
“Is it easily accessible for all attendees and in close proximity to transportation, such as buses and trains? If there are sustainable methods of transport to the venue, ensure you promote those options to your delegates”
“At the top of your list of considerations should be location,” explains Wain. “Is it easily accessible for all attendees and in close proximity to transportation, such as buses and trains? If there are sustainable methods of transport to the venue, ensure you promote those options to your delegates.” The Pitt Building, where she works, is one of many centrally located options. Clayton Hotel Cambridge is just a short walk from Cambridge railway station. The University Arms Hotel sits on Regent Street, the main thoroughfare of the city near the verdant Parker’s Piece, which nearby Gonville Hotel also overlooks. Allia’s King’s Hedges centre sits on a main bus route and has free on-site parking and bike stands, while its Guildhall spot in Market Square is walkable from the station and hotels. Meanwhile, Poets House is located in the heart of Ely, within easy reach of Cambridge and London by train. Next, consider the capacity. “Does the venue have enough space to accommodate your guest list, and is there room for more?
ALL-ROUNDER Clayton services conferences and meetings while also being a luxury hotel
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ADVERTISEMENT FEATURE
ELEVATE YOUR EVENTS
The Gonville Hotel explains how it can take your business events to new heights
n the heart of historic Cambridge, just a stroll from the station and overlooking the iconic Parker’s Piece,
conference, our team is dedicated to making your experience seamless and stress-free. What truly sets The Gonville Hotel apart is our personalised approach. Our expert events team works closely with you from planning to execution, offering tailored solutions that reflect your goals and brand. Our award-winning in-house catering team will collaborate with you to craft menus that fuel productivity and impress your guests, for everything from energising breakfasts to elegant private dining in the Gonville Kitchen. Why not extend your event with an overnight stay? Our 92 stylish rooms and suites offer the perfect retreat after a day of business, with luxurious touches including superfast Wi-Fi, smart TVs, walk-in showers and Egyptian cotton bedding. For those looking to impress VIP guests, our Feature Bedrooms provide the ultimate indulgence. When it’s time to unwind, delegates can enjoy a drink on the terrace with sweeping views of Parker’s Piece, or gather for an informal evening in our garden, for summer networking events or relaxed celebrations. Easily accessible from London via a 45-minute direct train to Cambridge Station, and just minutes from the M11 and A14, The Gonville Hotel is a convenient and prestigious choice for businesses looking to make a lasting impression in the city. Let us bring your next event to life in an environment that blends service, style and a genuine passion for hospitality.
BOARDROOMS TO BEDROOMS The Gonville Hotel is equipped to provide every service you’ll need for a luxurious,
The Gonville Hotel offers a sophisticated setting where business meets elegance. Whether you’re planning a product launch, executive board meeting, corporate retreat or networking reception, our bespoke service and beautiful spaces ensure every event is delivered with effortless style and precision. For bookings of more than ten attendees, we offer convenient Day Delegate rates that provide everything you need to host a productive and memorable event, from refreshments and catering to audio-visual (AV) equipment and meeting essentials. At The Gonville Hotel, we believe every meeting should be productive and inspiring. Our collection of versatile event spaces combines contemporary design with historic charm, to create an energising atmosphere for innovation and collaboration. From the unique rustic allure of our Teepee, perfect for outdoor receptions and team-building sessions, to the high-tech intimacy of the Abington or Grantchester and spacious, light-filled Atrium, we provide settings that adapt to your vision. Each space is equipped with high-speed Wi-Fi and state-of-the-art AV facilities. Layouts are fully flexible to accommodate your preferred format – be it theatre-style presentations, breakout workshops or boardroom strategy sessions. Whether hosting a small leadership gathering or large-scale
yet productive business event
Enquire today by emailing events@ gonvillehotel. co.uk, calling 01223 221108 or visiting gonvillehotel.co.uk
Our collection of versatile event spaces combines contemporary design with historic charm, to create an energising atmosphere
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CORPORATE VENUES
IN WITH THE NEW The beautiful Poets House is steeped in history, but has been renovated into a chic, modern venue
“It’s so important to visit the venue in person. Walk through the space as many times as you need to really picture how your event will unfold. Seeing the layout first-hand can help you plan the flow of the day”
Delegates should be able to sit and move around comfortably. Consider whether the space has natural light, climate control and the right AV equipment for your needs, together with technical support,” says Wain. Layout is key, as general manager of Poets House, Christine Gallop, adds: “Ensure that the venue has adaptable spaces to suit your guest numbers, from intimate boardrooms to larger reception areas for taking breaks.” If it’s a multi-day gathering, try looking for a hotel that can also provide residential event hosting, offering sufficient bedrooms to accommodate your guests, as well as enough meeting rooms for your needs. The level of catering you require will likely be informed by the timing and length of your event, so be sure to find out what venues can offer in this regard. Where food is concerned, Wain shares that many venues will evolve
their menus according to what’s local and in season – whether it be a simple sandwich lunch or a three-course formal dinner. “Ask to see sample menus, and make sure to have your delegates’ dietary requirements to hand, as this information will help catering teams better plan their menus and orders,” she adds. Don’t forget to be aware of the venue’s character and tone too, “which should reflect your brand and purpose,” says Lizzie Baker, marketing executive at The Gonville Hotel. To get a thorough understanding of a venue’s ambience and offering, our experts all agree on the value of a visit. “It’s so important to visit the venue in person,” affirms Alejandro Raton Fernandez of University Arms Hotel. “Walk through the space as many times as you need to really picture how your event will unfold. Seeing the layout first-hand can help you plan the flow of the day, fine-tune the
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CORPORATE VENUES
decor and address all the practical elements much more effectively.”
Talk it out When it comes to top tips, our experts emphasise the importance of clear communication with the venue’s staff. “The more specific you can be about what you need, the smoother everything will go,” continues Raton Fernandez. “A tip I always share is to think and talk about past events you’ve planned or attended – what worked, what didn’t and what you’d do differently. It gives the events team a much better understanding of your preferences and helps them bring your particular vision to life.” Claudia Galelli, director of sales and marketing at Clayton Hotel Cambridge, agrees: “In my experience, the best events have come together with strong communication between the organiser and the venue team. No one knows the space better than the people who run it day in and day out. If you’re ever unsure
FOR DAY AND NIGHT University Arms caters to a variety of events with its elegant guest and meeting rooms
Allia Future Business Centres futurebusinesscentre.co.uk Allia specialises in purpose-driven corporate events. Its King’s Hedges conference room accommodates up to 60 attendees, ideal for team away days, training sessions and hybrid workshops, offering flexible layouts, breakout areas and 360° AV tech. The Grade II listed Guildhall Centre brings a touch of gravitas to events, exhibitions and inbound business delegations. It has hosted Reach Cambridge’s summer school, plus events for AV tech provider Audinate and Cambridge Network.
Clayton Hotel Cambridge claytonhotels.com
The Gonville Hotel gonvillehotel.co.uk
Hosting corporate events from large conferences and relaxed networking to team celebrations and formal dinners, Clayton Hotel has meeting rooms that are easily adapted from boardroom set-ups to stylish dining, with high-speed Wi-Fi and built-in AV. A recent memorable event was a corporate dinner for a local company after a full day of meetings, in a private dining space with personalised decor, a three- course menu, wine pairings, custom place cards and AV for speeches.
Well-suited to boutique corporate events with overnight stays, The Gonville Hotel’s venues cater to strategy days, executive board meetings, team-building workshops, networking and product launches. Each space offers flexibility and high-tech AV, with capacities from ten to 120 people. A standout event was a summer leadership retreat; it began with a strategy session, then a picnic-style lunch on Parker’s Piece, a relaxed Q&A and Pimm’s on the terrace as the sun was setting.
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CORPORATE VENUES
about something, or just want some advice, don’t hesitate to ask – they’re often full of great suggestions that will take your event to the next level.” Indeed, it’s not just about communication, but also collaboration with the in-house events team. “Be transparent about your goals, timeline and budget – and lean on the venue’s experience to make practical suggestions,” says Lizzie Baker of The Gonville Hotel. It’s a sentiment echoed by Christine Gallop at Poets House: “Take full advantage of their expertise,” she encourages. “As proactive partners, they can help tailor every detail – from layout to catering – to suit your brief.” For day-to-day communication, Alejandro Raton Fernandez’s advice is to stick to one or two main contacts at the venue. “When several people are calling or emailing with different instructions, things get confusing fast. Keeping communication focused and consistent makes it easier for everyone – and leads to a smoother event overall.”
Poets House poetshouse.co.uk Poets House in Ely specialises in
The Pitt Building cambridge.org/pittbuilding
University Arms universityarms.com
The Pitt Building lends itself to a multitude of events, from company away days and training courses to evening drinks receptions, interviews, filming, art exhibitions and fairs. An extensive ground floor refurbishment project has created a new reception area perfect for networking events and a meeting room with an array of technological additions. Recently, this space was set up in a cabaret style for a day meeting of 40 people, with a set presentation screen, as well as two movable screens on either side.
University Arms shines as a residential event venue where guests can stay, meet and dine under one roof for a seamless flow. A popular choice for corporate events, the space also suits gala dinners and champagne receptions, with its elegant, wood-panelled ballroom making for a particularly standout space. It recently hosted a week-long event for a global company that included everything from stunning guest rooms and day delegate packages to a welcome drinks’ reception and formal dinner catering.
distinctive corporate events: strategy days, business dinners, team-building workshops, product launches, brand showcases, conferences and seminars. It offers flexible venues, AV facilities and breakout areas for up to 60 guests, with a photogenic, historic backdrop. A recent two-day executive leadership retreat granted one local tech firm exclusive use of the distraction-free space for strategy discussions, plus overnight accommodation for 15 delegates, networking opportunities and catering.
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CORPORATE VENUES
Forewarned is forearmed In terms of other common pitfalls to avoid, Christine Gallop warns organisers not to underestimate the set-up and breakdown times, and never to assume when it comes to details like parking availability and dietary requirements. Lizzie Baker advises building in plenty of time for networking and natural breaks to avoid agenda overload. David Broach at Allia reminds organisers to watch out for hidden venue costs such as overtime charges, extra AV kit or parking fees. Kate Wain agrees. “Be mindful of your budget and ensure you know what’s included in your day delegate rates. Check that the venue has been absolutely transparent regarding costs and any extra charges,” she cautions. Above all, never lose sight of the end goal, because all of your hard work curating the perfect event will soon pay off. “It can be a complex task,” Wain concedes, “but a well- planned event can strengthen relationships, leave a lasting impression and add credibility to your brand image.”
STEP BACK IN TIME The Pitt Building also provides period-style meeting rooms that are fully equipped
LET THE LIGHT IN The Gonville Hotel boasts a great location and light, airy rooms for productive talks
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ADVERTISEMENT FEATURE
POETRY IN MOTION
What kinds of events have been held there? It’s a distinctive venue for a wide range of events. We’ve hosted our
General manager of Poets House in Ely Christine Gallop explains what makes it the perfect corporate venue
annual Panto launch, high-level meetings for directors and CEOs, training courses, product launches, networking events, retirement celebrations and festive Christmas parties. We’re proud to sponsor Ely Hero Awards and enjoy welcoming the judges and planning team at the beginning of the year, followed by the launch party, and the judges’ meeting too. Our Boardroom for the smaller meetings and Writing Room for larger launch parties makes Poets the perfect venue!
Being a hotel, do you find catering and overnight stay options are
key USPs for corporate events?
Absolutely! Poets House provides a warm and inviting space for teams
Poets House is a beautiful building. What is its history? Poets House is indeed a beautiful building with a rich history. Originally constructed as two Georgian houses, it served as the residence of Dr Bamford and Sybil Marshall, a local teacher known for her enchanting poetry for children – hence the name Poets House. Over the years, the building underwent several transformations, first becoming a home for the elderly and later functioning as council offices. Its latest incarnation has been a loving renovation into a luxury boutique hotel, blending its historical charm with modern elegance to create a unique experience for guests. Presumably, this makes it a pretty unique place to host corporate events. What kinds of spaces do you have available for businesses? Poets House features a stunning Boardroom that’s ideal for small meetings, one-on-one interviews and quarterly team catch-ups. Additionally, we have the Writing Room available, a spacious, air-conditioned area located on the ground floor. This room opens up to a serene courtyard garden, providing a perfect setting for alfresco refreshment breaks and lunches.
to come together. We often host bookings of all 21 bedrooms, along with the meeting room, facilitating networking and discussion among delegates. This arrangement allows us to deliver highly personalised service, to make the experience special for our guests. What’s your favourite part of the hotel and why? Honestly, I love every aspect of it, as each area has its own unique charm. From the stunning William Holland copper baths to the convenient location near Ely Cathedral and the train station, there’s lots to appreciate. At this time of year, the garden stands out as our best USP. Our talented gardener, who has been with us for several years, has dedicated his efforts to crafting beautiful flower beds and creating a lovely space where guests can relax, listen to the birds and enjoy alfresco dining!
RHYME AND REASON Steeped in history and in a stunning location, Poets House is perfect for hosting a corporate retreat or stylish event
Find out more about Poets House by calling 01353 887777 or visiting poetshouse.co.uk
Its latest incarnation is a loving renovation into a luxury hotel
ISSUE 1 | BUSINESS EDITION | 27
Q&A
Catching up with Paul White, director of communications and impact at Addenbrooke’s Charitable Trust ONE-TO-ONE
which has dedicated a special window display to ACT’s 30th birthday celebrations and, during July, will be donating £1 from every ACT cupcake sold. Jack’s Gelato has also got behind our 30th, coming up with a special flavour for July – Apple Caramel Tart (representing the letters ACT) – and donating a percentage of sales to the trust. What benefits have you seen charity fundraising bring to workplace culture? One thing all our corporates tell us is how much staff enjoy fundraising for ACT. It not only brings teams together but also brings satisfaction, being able to see first-hand the impact they’re having. Last year, Illumina funded care packs for families admitted in an emergency, and staff helped to pack and deliver them. Meanwhile, Cambridge Commodities has now raised more than half a million for us – and each year buys, wraps and delivers a present for every patient in hospital on Christmas Day. To mark its 200-year anniversary, property firm Cheffins has pledged £200,000 through events and donations, the majority of which will go towards a playroom in the new Cambridge Children’s Hospital. A lot of our corporates have also signed up for the Cambridge Dragon Boat Festival on 13 September. It’s all about having fun while supporting a
Tell us about Addenbrooke’s Charitable Trust… As the official charity for Addenbrooke’s and the Rosie hospitals, Addenbrooke’s Charitable Trust (ACT) funds cutting-edge equipment and groundbreaking research, and environmental improvements for staff and patients, beyond what the NHS can provide. What impact is its work having on the community? Each year, ACT invests around half a million per month in the hospitals, and the real impact can be seen first-hand. For instance, an Addenbrooke’s MRI scanner was the first in the UK to be wrapped with nature-themed imagery. With patients less anxious, many are now having a scan on their first visit – earlier diagnoses save lives, and thousands of pounds per patient. Our £1.5 million public appeal to buy a da Vinci robotic surgical system for Addenbrooke’s, backed by the Cambridge Independent , has allowed surgeons to perform new firsts, such as a record number of gall bladder operations in a single day and a robot-assisted joint bowel and liver operation.
assault course in memory of her husband Ian, who had died eight months earlier. After recovering in Addenbrooke’s for a month, she went home to rehabilitate – and has just run this year’s London Marathon for us... even managing to give us a mention live on the BBC while being interviewed mid-run! FUNDRAISING TO SAVE LIVES The equipment bought using donations is supporting both patients and staff
How does ACT collaborate with Cambridge businesses
to further its work?
We have a good relationship with all of our corporates,
What recent success story has been touching for you? This is an easy one to answer! Liza Putwain is one of our
who have a really positive impact on hospital life through fundraising, volunteering, funding specific projects and helping out at events. This year, exciting partnerships include Cambridge bakery Fitzbillies,
amazing fundraisers. A mum of three, she broke her neck in a freak accident while running an
really worthwhile cause. act4addenbrookes.org.uk
28 | BUSINESS EDITION | ISSUE 1
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