PROPERT Y SPECI AL
ON THE MOVE FRANCES MCNAUGHTON SPEAKS TO SOME OF THE CITY’S HOUSING DEVELOPERS TO FIND OUT WHY NOW COULD BE THE PERFECT TIME FOR A CHANGE OF SCENERY, AS WELL AS WHAT THEY HAVE TO OFFER
As a premier Cambridgeshire developer, Laragh has an excellent reputation for delivering thoughtful, contemporary design concepts for high-quality homes set in the region’s most sought-after locations. Laragh’s Emerson Park development, located in Great Abington, is a perfect example of what many of us are craving – it’s close to the city, but with the style and flair of the countryside, and it provides that ever-elusive lifestyle balance that feels as though it is needed now more than ever. Similarly, modern housebuilder House by Urban Splash found there was real demand from buyers over the past year for high-quality homes with access to lots of outdoor space, and the company’s sales were actually higher than usual over the summer months. “We had a slight head start because we do things a little differently anyway,” says Toby Brown, senior sales manager at House by Urban Splash. “We were
he year 2020 will be remembered for many reasons – that much we can say for certain. As a country, we spent more time at home than
ever, and all that time staring at the same four walls has left many craving a change of scenery. As we all know, the pandemic had a huge impact on most sectors – housing included – but was this impact wholly negative? Not necessarily, according to several local housing developers. “Locally, it has had a beneficial impact, with many buyers looking at the bigger picture, their own quality of life and the communities that surround them,” says John Lorimer, development director at Laragh Homes. Agents at Laragh have actually reported some of the best market conditions they’ve seen for some time, with more competitive bidding in all sectors of the housing market. “This year’s unprecedented situation has meant that attitudes to life have
IMAGES The House by Urban Splash Town House offers peak flexibility, with buyers shaping their own interior spaces
changed. People are considering the overall balance of their lives and locations far more carefully,” explains John. “Buyers want to secure the right property for important long-term security and there is a greater need for people to feel assured in their homes.”
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