DEFINITION September 2022 - Web


eye-catching, thumb-stopping content without a modern approach to data management. Investment today means improved workflows for producers, and better insights for the business as a whole.

different teams – and more reliable archiving of finished projects. There are many benefits to this

business decisions. The media industry is doing this too, with companies like Netflix basing green-light decisions on viewership figures in a much more granular way. Implementing an enhanced data management workflow won’t automatically make this happen, but it does mean it’s possible. By processing, analysing, labelling and archiving production data properly, businesses will be able to track over- and underperforming content more effectively, bring more engaging content to market, and ultimately attract more advertising revenue. Digital media consumers have been spoilt for choice over the past 18 months, and the stakes have never been higher. Ultimately, you can’t produce, broadcast or market

approach, including enhanced flexibility, efficiency and safety. For example, storing raw production footage in the cloud means editors are able to access it remotely as and when it’s uploaded, rather than days or weeks after production. This means faster production cycles, and less chance data will be lost or destroyed while stored in a single location. This system also enables Covid-19 compliance where required. NEW HORIZONS From marketing to healthcare, more organisations are using data to inform

Visit Seagate stand 7.B05 at IBC. To learn more about Seagate solutions for M&E industry data management challenges, visit media-and-entertainment/

23. SEPTEMBER 2022

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