IBC PREVIEW INDUSTRY.
IBC is back at the RAI Amsterdam after a Covid-enforced sabbatical. Here’s what to expect... and which stands to look out for! ’Dam busters
WORDS. Roger Payne
Y ep, IBC is back, and it’s on a out remains to be seen – we’ll have a full report next month – but it’s great to get one of the mainstays of the broadcast calendar back in our diaries. So, what’s on? A fair bit, as you’d expect. Naturally, you can scour the halls for the latest groundbreaking products, services and technologies from a huge variety of brands, but IBC is much more than that. Pay for the high-level, two-day IBC Conference, which hosts the most influential minds in the industry and covers all key areas. Hear from keynote speakers – including Alexandra Hussenot mission to deliver the new normal in the most engaging way. Quite how different the show will turn
and Pierre Matelart – while learning from in-depth panel discussions and diving into technical paper presentations. If you’d rather keep cash in your pocket, there are plenty of free-to-attend events, including the Changemaker Programme, Innovation Stage and Showcase Theatre. Each offers sessions from trailblazing organisations. Should all of this get a bit too much, regular IBC-goers will be delighted to hear that the Beach is back. There, you can relax away from the show floor and reunite with colleagues over a drink. TAKE TO THE HALLS If you’ve ever been to IBC, you’ll know it’s not the place to debut a pair of shoes.
LIGHT THE WAY The Arri Orbiter fresnel’s zoom can be controlled locally or remotely
It’s easy to cover many miles as you move between halls, making sure you take in all the stands. However, if you’d like to streamline your visit, we’re happy to offer some suggestions. Hall 12 should be your main point of focus, with companies showcasing lighting, lenses, grip and more. The Arri stand (F18 and F21) is sure to be a highlight, giving you the ideal opportunity to view the latest and greatest the company has to offer. Don’t miss a chance to get the low-down on the Alexa 35, complete with the first new Arri sensor for well over a decade. You can also see the recent addition to its Orbiter range – the fresnel lens, which offers a 15-65° zoom – along with the Trinity 2 and Artemis 2 supports. A stone’s throw from the Arri stand is optical giant Zeiss (G36), where Supreme Primes are bound to take centre stage. The most recent addition, the Supreme Prime 15mm T1.8, completed the family, which now comprises 14 optics, covering focal lengths from 15 to 200mm. If VFX is more your bag, then the company’s CinCraft Mapper will appeal. The digital service announced earlier this year
Keep an eye out for… BirdDog
Hall 6, stand A19 BirdDog is returning to IBC 2022 to demonstrate its comprehensive family of NDI-based devices for broadcasters, live event producers, post-production facilities and the corporate enterprise. Executives from BirdDog will be on hand to unveil new products and cloud-based NDI workflow solutions. BirdDog is a global video technology company that enhances the quality, speed and flexibility of video through a range of solutions, augmented with NDI. This enables video-compatible products to communicate, deliver and receive high-
definition video over a computer network. This footage will be both frame-accurate and suitable for switching in any live production environment. birddog.tv
15. SEPTEMBER 2022
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