2011: LIVE AND IN COLOUR
platform has managed to blur that line thanks to its Partner Program. This allows YouTubers to monetise their content, mostly by collecting a portion of the advertising revenue. Not every creator is eligible, though – a channel needs at least 1000 subscribers and either 4000 watch hours or 10 million YouTube Shorts views in a set number of months. Luckily, if you’re an individual or company with a following elsewhere, you can earn a bit of extra income organically by bringing that base to the platform.
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MONETISATION The platform’s Partner Program provides support for YouTubers to sustain careers
YouTube began teasing its livestreaming service in 2009, with early experiments including a U2 concert and a Q&A with Barack Obama. These streams relied on third-party technology while the platform was developing its in-house capabilities, released as YouTube Live in 2011. Initially available
male. The largest interest group that’s represented on the platform is gaming – which inherently caters more towards male audiences. Esports is a rapidly growing phenomenon, catering to a remote fanbase spanning countries and continents. As of 2022, the global esports audience reached 532 million, with that number expected to grow by almost 20% by 2025. While esports streams reached record numbers during the pandemic’s early days,
only to select channels, YouTube Live offered an alternative to traditional TV, with broadcasts of the 2012 London Olympics, a US presidential debate and the Red Bull Stratos skydiving project. As of 2017, channels with just 100 subscribers can create live streams in HDR up to 4K and even support 360° video. YouTube, although known for diversity in its content, has a clearly gender-skewed demographic make- up, with over 60% of users being
CREATORS WEREN’T BOUND BY THE LIMITS OF A SINGLE PLATFORM. THERE WAS PLENTY OF CROSSOVER
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