messaging was to encourage the early adoption of generative AI. ‘Machine learning is at an inflection point’ and ‘machine learning has reached an age of industrialisation’ were the two arguments central to the presentation. There was a breakdown of how every single industry can be impacted by generative AI. Therefore businesses need to stop doing two things – fearing it and viewing it as a fad. OPTIMISED SUSTAINABILITY Another talk that caught our attention was ‘How Channel 4 optimise for sustainability with AWS Well-Architected.’
Beginning with an interesting bit of Channel 4 VOD trivia (did you know 4OD was the first VOD platform of its kind for UK TV?), it quickly delved into explaining how AWS was able to optimise its digital infrastructure for greener practices. Usually, networks dodge any technical sustainable practices questions with the simple answer: ‘Well, we’ve migrated into the cloud.’ But the speakers from Channel 4 highlighted the fact that they felt just moving your digital architecture into the cloud isn’t enough. That’s what made this interesting. It’s refreshing to see a function within cloud computing that works to optimise your systems for sustainability. AWS Graviton processors deliver the best performance per watt of energy used in Amazon EC2 – and the best price performance for a range of workloads. According to AWS, Graviton-
SPEAKERS FROM CHANNEL 4 HIGHLIGHTED THAT MOVING YOUR DIGITAL ARCHITECTURE INTO THE CLOUD ISN’T ENOUGH
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