DEFINITION June 2018

08 NEWS INTERVIEW

THE ATLANTA STORY Cine Gear LA is the trade show that doesn’t feel like a trade show, but now Cine Gear Atlanta is beckoning. We get the low-down from Cine Gear’s Julianne Grosso

Definition: What do you attribute the continued success of Cine Gear to? Juliane Grosso, Cine Gear: People really seem to like the atmosphere and appreciate the fact that we hold a show about the industry in an industry landmark location. Every year brings high-quality industry professionals together. So vendors and professional filmmakers and tradespeople alike can reap the benefits. Our top-notch educational programme continues to get great

and regular guests. In addition, we received so many requests from vendors and crews that work in Atlanta who could not attend Cine Gear Expo Los Angeles due to work schedules. And many of our vendors who have offices in Atlanta have been requesting an event there for years. After weighing it all up it was pretty clear that a lot of industry professionals would benefit, so we decided to go for it. JG: Naturally Atlanta will start out as a smaller and younger sister show to the one in Los Angeles – more of a regional show to start. However, the quality of offerings and expertise will be the same and who knows with time, what it will turn into? After all, the original Cine Gear Expo started out as a social event and look at us now. Def: How will the Atlanta show differ from the LA show?

reviews year after year. Sales are made. Deals are struck. New tools of the trade are introduced. It’s friendly and fun and brings out the best in our industry. Def: What is different for Cine Gear 2018, are there more seminars for instance? JG: Every year we expand our show by adding more exhibitors, educational seminars and industry events. We try to stay up to date on technology advancements and invite industry influencers to help unveil and introduce it to the production world. Def: Tell me about the thinking of extending Cine Gear’s reach to Atlanta. JG: With the recent rise of production in Atlanta, and the rest of the south, we decided to explore an idea. We put the word out and started talking about it with our exhibitors

ABOVE Atlanta’s the place to be: Cine Gear is expanding in the ‘Southern Hollywood’.

PINEWOOD BRINGS TOGETHER THE BEST IN BENEFITS OF A EUROPEAN STUDIO AND AN AMERICAN COMMUNITY

DEFINITION JUNE 2018

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