DEFINITION June 2018

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ADVERTISEMENT FEATURE PRO AV

As Canon enters the full-frame cinematic world with the new C700 FF camera, Pro AV organised a full demo day to introduce the newmodel and format IT’S ALL ABOUT THE FOCUS

Now the professional video world is more legitimately investigating full-frame or large- format cinematography. Pro AV is at the forefront of this new era for cinematography with the introduction of Canon’s latest full frame camera, the C700 FF (as in ‘full frame’). To show customers exactly what the FF might mean for them, Pro AV’s Hemel Hempstead branch threw open its doors after it secured one of the only C700 FFs available in the world. PRO AV ADVICE Nick Millen from Pro AV explained the excitement of the new full- frame camera. “The C700 FF is the most economical entry into this burgeoning large-format club and interestingly the camera trumps a lot of the others in terms of spec. Being able to downsample in full-frame format with high frame rates is key to keeping the full-frame aesthetic. Also the size of the camera is significantly

en years ago Canon introduced a full-frame stills camera that shot video – the video world promptly turned on its axis. Shooters

THE C700 FF IS THEMOST ECONOMICAL ENTRY INTO THIS LARGE-FORMAT CLUB

wanted the full framed 5D Mark II look so much they would forgive the camera’s video shortcomings like its lock-in to 30p and its total lack of focusing and exposure aids. Also the way it ‘binned’ pixels to produce a H.264 file was brutal and a H.264 post route wasn’t workable.

BELOW Director and DOP Brett Danton with the new Canon C700 FF.

smaller than its competitors.” This is an important point for people who are eyeing up this new format market. You can achieve the full frame at the full resolution of 5.9K, but you can also have a 4K from the full frame or even a 2K from the full frame. Other cameras require a crop of your image. As the experts at Pro AV also reminded us, Canon has all its glass, which is large-format ready if you choose the Cinema range or maybe the L Series range. You could look at the new CN-E20mm T1.5 L F, which has been designed with the C700 FF

DEFINITION JUNE 2018

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