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As more brands are turning to high-end, cinematic content, Masterwork Films is answering the call with green screen virtual production Ready for more B ursting onto the scene in 2024, Down to business For Florin, entrepreneurship comes
start Masterwork Films because I wanted to help other brands and individuals vocalise their message, gain audiences, develop relatability with their audiences and ultimately build a better brand reputation,” Florin shares. In the beginning, the company was a travelling band, going from location to location – and incurring lots of expenses along the way. “For one commercial,” he recalls, “we built an entire set, just for it to be destroyed after two days of shooting.
Masterwork Films is one of the few green screen VP studios operating outside London. Based in Brighton and Hove, it grew from a run-and-gun crew to a stationary base, according to founder and CEO Biro Florin. Welcoming a range of commercial clientele, the studio specialises in branded content with a narrative edge, offering endless production possibilities thanks to its cinema-grade virtual set-up.
naturally. “I used to be in tech and, more specifically, software as a service,” he begins. “I built my own company – in SaaS – from 2018 to 2022, and at the end of 2022 I sold it.” After that Florin started a podcast, creating content that focused on blending his corporate strategy skills with his ‘passion for filmmaking’. It’s from this combination that Masterwork Films was born. “I decided to
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